Tao of Twitter, Revised and Expanded New Edition: Changing Your Life and Business 140 Characters at a Time

Tao of Twitter, Revised and Expanded New Edition: Changing Your Life and Business 140 Characters at a Time

Schaefer, Mark

McGraw-Hill Education - Europe

09/2014

224

Mole

Inglês

9780071841153

268

Descrição não disponível.

Introduction PART 1: Immersion Chapter 1 Discovering the Tao of Twitter Chapter 2 The Tao of Twitter in Action Chapter 3 The Tao Explained Chapter 4 The Business Benefits of Twitter Chapter 5 Tao 1: Finding Your Tribe Chapter 6 Tao 2: Providing Meaningful Content Chapter 7 Tao 3: Authentic Helpfulness Chapter 8 Unraveling Twitter Chapter 9 #Hashtag-mania Chapter 10 Lists -- The Key to Twitter Sanity Chapter 11 Twitter Time-Savers Chapter 12 Balancing Personal and Professional PART 2: ADVANCED CONCEPTS Chapter 13 Next steps Chapter 14 Becoming a Top Cat on Twitter Chats Chapter 15 The Awesome Power of Twitter Search Chapter 16 Advertising on Twitter Chapter 17 25 Ideas to Toast Your Competition Chapter 18 Tao Power: Putting It All Together Acknowledgements About the Author

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social media, online marketing, content marketing, branding, business message, communication, market research, advertising, target market, competitive advantage