Data Crush: How the Information Tidal Wave Is Driving New Business Opportunities
Data Crush: How the Information Tidal Wave Is Driving New Business Opportunities
Surdak, Christopher
HarperCollins Focus
03/2014
288
Dura
Inglês
9780814433744
1
Descrição não disponível.
CONTENTS Foreword vii Introduction 1 Part One: What's Driving the Data Crush? 7 1 Mobility: Smartphones, Tablets, and the "Internet of Things" 9 2 Virtual Living: The Rise and Growing Dominance of Social Media 23 3 Digital Commerce: Infinite Options for Buying Goods and Services Online 35 4 Online Entertainment: Millions of Channels, Billions of Actors 48 5 Cloud Computing: The Death of Dedicated Infrastructure 58 6 "Big Data": Learning from the Flood 68 Part Two: The Impact on Business 77 7 Contextification: Responding to the Market of One 79 8 Socialfication: The Intimacy Imperative 98 9 Quantafication: The Building Blocks of Business 113 10 Appification: Instant Customer Gratification 128 11 Cloudification: Everything as a Service 142 12 Thingification: Objects as Participants 157 Pa rt Three: How Successful Businesses Will Respond 171 13 Polarize: Know Thyself 173 14 Accelerate: Your Only Business Imperative 185 15 Data Enable: Leveraging Your Most Valuable Asset 196 16 Quantification: Big Data, Bigger Results 206 17 Gamify: Getting What You Pay for 215 18 Crowdsource: Putting Your Audience to Work 224 Summary: A Few Days in Life, Circa 2020 235 Notes 269 Index 273
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big data;data crush;making sense of data;interpreting date;understanding data;new business opportunities;how to use data;business;business data;market research;data tools;big data tools;market research tools;online data;online business data;data management;data storage;understanding online data;information management;information management and storage;information storage;getabstract award;getabstract;trends;trend-revealing patterns
CONTENTS Foreword vii Introduction 1 Part One: What's Driving the Data Crush? 7 1 Mobility: Smartphones, Tablets, and the "Internet of Things" 9 2 Virtual Living: The Rise and Growing Dominance of Social Media 23 3 Digital Commerce: Infinite Options for Buying Goods and Services Online 35 4 Online Entertainment: Millions of Channels, Billions of Actors 48 5 Cloud Computing: The Death of Dedicated Infrastructure 58 6 "Big Data": Learning from the Flood 68 Part Two: The Impact on Business 77 7 Contextification: Responding to the Market of One 79 8 Socialfication: The Intimacy Imperative 98 9 Quantafication: The Building Blocks of Business 113 10 Appification: Instant Customer Gratification 128 11 Cloudification: Everything as a Service 142 12 Thingification: Objects as Participants 157 Pa rt Three: How Successful Businesses Will Respond 171 13 Polarize: Know Thyself 173 14 Accelerate: Your Only Business Imperative 185 15 Data Enable: Leveraging Your Most Valuable Asset 196 16 Quantification: Big Data, Bigger Results 206 17 Gamify: Getting What You Pay for 215 18 Crowdsource: Putting Your Audience to Work 224 Summary: A Few Days in Life, Circa 2020 235 Notes 269 Index 273
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
big data;data crush;making sense of data;interpreting date;understanding data;new business opportunities;how to use data;business;business data;market research;data tools;big data tools;market research tools;online data;online business data;data management;data storage;understanding online data;information management;information management and storage;information storage;getabstract award;getabstract;trends;trend-revealing patterns
