Social Media Law for Business: A Practical Guide for Using Facebook, Twitter, Google +, and Blogs Without Stepping on Legal Land Mines
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Social Media Law for Business: A Practical Guide for Using Facebook, Twitter, Google +, and Blogs Without Stepping on Legal Land Mines
Gilmore, Glen
McGraw-Hill Education - Europe
01/2015
272
Mole
Inglês
9780071799607
15 a 20 dias
372
Descrição não disponível.
ACKNOWLEDGMENTS vii
INTRODUCTION 1
1 How to Write a Social Media Policy . . . WithoutStepping on Legal Land Mines 5
2 Social (and Mobile) Recruiting, Hiring,and Firing: Legal Issues You Need to Know 29
3 Copyright, Trademark, and Fair Use:How to Share Content on Social Networks Without Getting Sued . . . or Losing Your Social Media Accounts 49
4 Marketing in Social Media: What You Need to Know 65
5 How to Make Required Disclosures in Digital Advertising 89
6 How to Run a Social Media "Contest" Without Losing the Prize 99
7 Thou Shalt Not Spam (on Social Networks) 129
8 A Word About (Mobile) Apps 141
9 Legal Issues for Blogs and Bloggers 147
10 "Business to Government": Social Media Best Practices for Large Organizations and Social Compliance in Government 165
11 Digital Legacy (Who Gets Your Twitter and Other Digital Accounts When You Quit Your Job or When You Die) 175
12 Going Global: International Social Media Law 183
13 Nike: A Lesson in International Social Media Nondisclosure 203
14 Best Practices for Compliant Social Media: Case Studies 215
CONCLUSION 239
REFERENCES 245
INDEX 255
INTRODUCTION 1
1 How to Write a Social Media Policy . . . WithoutStepping on Legal Land Mines 5
2 Social (and Mobile) Recruiting, Hiring,and Firing: Legal Issues You Need to Know 29
3 Copyright, Trademark, and Fair Use:How to Share Content on Social Networks Without Getting Sued . . . or Losing Your Social Media Accounts 49
4 Marketing in Social Media: What You Need to Know 65
5 How to Make Required Disclosures in Digital Advertising 89
6 How to Run a Social Media "Contest" Without Losing the Prize 99
7 Thou Shalt Not Spam (on Social Networks) 129
8 A Word About (Mobile) Apps 141
9 Legal Issues for Blogs and Bloggers 147
10 "Business to Government": Social Media Best Practices for Large Organizations and Social Compliance in Government 165
11 Digital Legacy (Who Gets Your Twitter and Other Digital Accounts When You Quit Your Job or When You Die) 175
12 Going Global: International Social Media Law 183
13 Nike: A Lesson in International Social Media Nondisclosure 203
14 Best Practices for Compliant Social Media: Case Studies 215
CONCLUSION 239
REFERENCES 245
INDEX 255
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
book, guide, how to, social media, online marketing, brand, branding, marketing strategy, business message, communicate, communication, promotion, market research, product, advertising, advertise
ACKNOWLEDGMENTS vii
INTRODUCTION 1
1 How to Write a Social Media Policy . . . WithoutStepping on Legal Land Mines 5
2 Social (and Mobile) Recruiting, Hiring,and Firing: Legal Issues You Need to Know 29
3 Copyright, Trademark, and Fair Use:How to Share Content on Social Networks Without Getting Sued . . . or Losing Your Social Media Accounts 49
4 Marketing in Social Media: What You Need to Know 65
5 How to Make Required Disclosures in Digital Advertising 89
6 How to Run a Social Media "Contest" Without Losing the Prize 99
7 Thou Shalt Not Spam (on Social Networks) 129
8 A Word About (Mobile) Apps 141
9 Legal Issues for Blogs and Bloggers 147
10 "Business to Government": Social Media Best Practices for Large Organizations and Social Compliance in Government 165
11 Digital Legacy (Who Gets Your Twitter and Other Digital Accounts When You Quit Your Job or When You Die) 175
12 Going Global: International Social Media Law 183
13 Nike: A Lesson in International Social Media Nondisclosure 203
14 Best Practices for Compliant Social Media: Case Studies 215
CONCLUSION 239
REFERENCES 245
INDEX 255
INTRODUCTION 1
1 How to Write a Social Media Policy . . . WithoutStepping on Legal Land Mines 5
2 Social (and Mobile) Recruiting, Hiring,and Firing: Legal Issues You Need to Know 29
3 Copyright, Trademark, and Fair Use:How to Share Content on Social Networks Without Getting Sued . . . or Losing Your Social Media Accounts 49
4 Marketing in Social Media: What You Need to Know 65
5 How to Make Required Disclosures in Digital Advertising 89
6 How to Run a Social Media "Contest" Without Losing the Prize 99
7 Thou Shalt Not Spam (on Social Networks) 129
8 A Word About (Mobile) Apps 141
9 Legal Issues for Blogs and Bloggers 147
10 "Business to Government": Social Media Best Practices for Large Organizations and Social Compliance in Government 165
11 Digital Legacy (Who Gets Your Twitter and Other Digital Accounts When You Quit Your Job or When You Die) 175
12 Going Global: International Social Media Law 183
13 Nike: A Lesson in International Social Media Nondisclosure 203
14 Best Practices for Compliant Social Media: Case Studies 215
CONCLUSION 239
REFERENCES 245
INDEX 255
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
