Strategic Management of Technological Innovation

Strategic Management of Technological Innovation

Schilling, Melissa A.

McGraw-Hill Education - Europe

02/2013

320

Mole

Inglês

9780071326445

0071326448

15 a 20 dias

1

Offers a text for the Technology and Innovation Management course. This title provides students with the knowledge needed enhance case discussion and analysis.
Chapter 1 - Introduction Part One - Industry Dynamics of Technological InnovationChapter 2 - Sources of Innovation Chapter 3 - Types and Patterns of InnovationChapter 4 - Standards Battles and Design Dominance Chapter 5 - Timing of EntryPart Two - Formulating Technological Innovation StrategyChapter 6 - Defining the Organization's Strategic DirectionChapter 7 - Choosing Innovation ProjectsChapter 8 - Collaboration Strategies Chapter 9 - Protecting InnovationPart Three - Implementing Technological Innovation Strategy Chapter 10 - Organizing for InnovationChapter 11 - Managing the New Product Development Process Chapter 12 - Managing New Product Development TeamsChapter 13 - Crafting a Deployment Strategy
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