Marketing Plan
portes grátis
Marketing Plan
How to Prepare and Implement It
Luther, William
HarperCollins Focus
04/2018
304
Mole
Inglês
9780814416938
15 a 20 dias
453
Descrição não disponível.
Contents
Acknowledgments
Introduction
Chapter 1: The Planning Process
Chapter 2: Marketing Management
Chapter 3: Market Analysis
Chapter 4: Customer Analysis
Chapter 5: Brand Development
Chapter 4: Customer Analysis
Chapter 5: Brand Development
Chapter 6: The Product/Service Plan
Chapter 7: Calculating Your Marketing Communications
Budget
Chapter 8: Competitive Analysis
Chapter 9: The Advertising Plan
Chapter 10: The Sales Promotion Plan
Chapter 11: The Public Relations Plan
Chapter 12: The Sales Plan: Pricing
Chapter 13: The Sales Plan: Future Sales
Chapter 14: The Customer Service Plan
Chapter 15: Maximizing High-Potential Accounts
Chapter 16: The Internet Plan
Chapter 17: The Research Plan
Chapter 18: Pulling the Plan Together
Appendix A: Marketing Plan Basics
Appendix B: Everything You Need to Know About Working
with an Advertising Agency
Marketing Plan "what if" software models
are available free of charge at:
www.amacombooks.org/go/MarketingPla4
Acknowledgments
Introduction
Chapter 1: The Planning Process
Chapter 2: Marketing Management
Chapter 3: Market Analysis
Chapter 4: Customer Analysis
Chapter 5: Brand Development
Chapter 4: Customer Analysis
Chapter 5: Brand Development
Chapter 6: The Product/Service Plan
Chapter 7: Calculating Your Marketing Communications
Budget
Chapter 8: Competitive Analysis
Chapter 9: The Advertising Plan
Chapter 10: The Sales Promotion Plan
Chapter 11: The Public Relations Plan
Chapter 12: The Sales Plan: Pricing
Chapter 13: The Sales Plan: Future Sales
Chapter 14: The Customer Service Plan
Chapter 15: Maximizing High-Potential Accounts
Chapter 16: The Internet Plan
Chapter 17: The Research Plan
Chapter 18: Pulling the Plan Together
Appendix A: Marketing Plan Basics
Appendix B: Everything You Need to Know About Working
with an Advertising Agency
Marketing Plan "what if" software models
are available free of charge at:
www.amacombooks.org/go/MarketingPla4
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
digital;marketing;strategy;bill;luther;create;successful;plan;objective;market;analysis;competitive;brand;development;management;search;engine;optimization;your;business;software;self;social;project;motivational;leadership;personal;relationship;economics;communication;motivation;resolution;creativity;negotiation;nonfiction;self improvement books;self help books;self help;leadership books;motivational books;business books;project management;habits;personal development books;relationships;habit;management books;economics books;mba;networking;innovation;entrepreneurship;wallstreet;conflict;business management;conflict resolution;money;leader;help;invest;economy;corporation;improvement;confidence;change;mindset;organization;econ books;econ;innovation strategy;innovate;cash;portfolio
Contents
Acknowledgments
Introduction
Chapter 1: The Planning Process
Chapter 2: Marketing Management
Chapter 3: Market Analysis
Chapter 4: Customer Analysis
Chapter 5: Brand Development
Chapter 4: Customer Analysis
Chapter 5: Brand Development
Chapter 6: The Product/Service Plan
Chapter 7: Calculating Your Marketing Communications
Budget
Chapter 8: Competitive Analysis
Chapter 9: The Advertising Plan
Chapter 10: The Sales Promotion Plan
Chapter 11: The Public Relations Plan
Chapter 12: The Sales Plan: Pricing
Chapter 13: The Sales Plan: Future Sales
Chapter 14: The Customer Service Plan
Chapter 15: Maximizing High-Potential Accounts
Chapter 16: The Internet Plan
Chapter 17: The Research Plan
Chapter 18: Pulling the Plan Together
Appendix A: Marketing Plan Basics
Appendix B: Everything You Need to Know About Working
with an Advertising Agency
Marketing Plan "what if" software models
are available free of charge at:
www.amacombooks.org/go/MarketingPla4
Acknowledgments
Introduction
Chapter 1: The Planning Process
Chapter 2: Marketing Management
Chapter 3: Market Analysis
Chapter 4: Customer Analysis
Chapter 5: Brand Development
Chapter 4: Customer Analysis
Chapter 5: Brand Development
Chapter 6: The Product/Service Plan
Chapter 7: Calculating Your Marketing Communications
Budget
Chapter 8: Competitive Analysis
Chapter 9: The Advertising Plan
Chapter 10: The Sales Promotion Plan
Chapter 11: The Public Relations Plan
Chapter 12: The Sales Plan: Pricing
Chapter 13: The Sales Plan: Future Sales
Chapter 14: The Customer Service Plan
Chapter 15: Maximizing High-Potential Accounts
Chapter 16: The Internet Plan
Chapter 17: The Research Plan
Chapter 18: Pulling the Plan Together
Appendix A: Marketing Plan Basics
Appendix B: Everything You Need to Know About Working
with an Advertising Agency
Marketing Plan "what if" software models
are available free of charge at:
www.amacombooks.org/go/MarketingPla4
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
digital;marketing;strategy;bill;luther;create;successful;plan;objective;market;analysis;competitive;brand;development;management;search;engine;optimization;your;business;software;self;social;project;motivational;leadership;personal;relationship;economics;communication;motivation;resolution;creativity;negotiation;nonfiction;self improvement books;self help books;self help;leadership books;motivational books;business books;project management;habits;personal development books;relationships;habit;management books;economics books;mba;networking;innovation;entrepreneurship;wallstreet;conflict;business management;conflict resolution;money;leader;help;invest;economy;corporation;improvement;confidence;change;mindset;organization;econ books;econ;innovation strategy;innovate;cash;portfolio
