Strategic Management

Strategic Management

Creating Competitive Advantage

Lumpkin, G. T.; Dess, Gregory G.

McGraw-Hill Education - Europe

03/2002

480

Mole

Inglês

9780072509175

15 a 20 dias

680

Descrição não disponível.
PART 1: Strategic Analysis Chapter 1 - Strategic Management: Creating Competitive Advantages Chapter 2 - Analyzing the External Environment of the Firm Chapter 3 - Assessing the Internal Environment of the Firm Chapter 4 - Recognizing a Firm's Intellectual Assets: Moving Beyond a Firm's Tangible Resources Part II: Strategy Formulation Chapter 5 - Business-Level Strategy: Creating and Sustaining Competitive Advantages Chapter 6 - Corporate-Level Strategy: Creating Value Through Diversification Chapter 7 - International Strategy: Creating Value in Global Markets Chapter 8 - The Internet and E-Commerce: Creating Value through E-Business Strategies Part III: Strategy Implementation Chapter 9 - Implementing Strategy: Achieving Effective Strategic Control Chapter 10 - Implementing Strategy: Creating Effective Organizational Designs Chapter 11 - Effective Strategic Leadership: Creating a Learning Organization and an Ethical Culture Chapter 12 - Effective Strategic Leadership: Fostering Corporate Entrepreneurship and New Venture Creation Part IV: Case Analysis Chapter 13 - Analyzing Strategic Management Cases
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