Let the Story Do the Work: The Art of Storytelling for Business Success

Let the Story Do the Work: The Art of Storytelling for Business Success

Choy, Esther K.

HarperCollins Focus

07/2017

256

Mole

Inglês

9780814438015

15 a 20 dias

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CONTENTS INTRODUCTION: Why Stories? How Story + Qualifications = Standout Success x PART ONE: ANATOMY OF A STORY CHAPTER 1: Master the Principle Elements of Storytelling 3 CHAPTER 2: The Five Basic Plots in Business Communication 23 PART TWO: BRINGING STORIES TO LIFE CHAPTER 3: Look Who's Listening 47 CHAPTER 4: Telling Stories with Data65 CHAPTER 5: Making the Complex Clear 89 CHAPTER 6: Combining the Power of Story and Simple Visuals 99 CHAPTER 7: Collecting Stories from Everywhere129 PART THREE: STORIES IN ACTION CHAPTER 8: Using Your Own Story to Build Credibility and Connection151 CHAPTER 9: Successful Networking Starts with a Good Story Hook 171 CHAPTER 10: Selling the Social Impact of Nonprofit Organizations with Story187 CHAPTER 11: Case Study: The Healthcare Industry 203 EPILOGUE213 Notes215 Index223
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