Let the Story Do the Work: The Art of Storytelling for Business Success

Let the Story Do the Work: The Art of Storytelling for Business Success

Choy, Esther K.

HarperCollins Focus

07/2017

256

Mole

Inglês

9780814438015

15 a 20 dias

The right story can convey who you are, what you want to achieve, and why others should care. Have you learned yet how you can use your personal experiences to achieve professional success?
CONTENTS INTRODUCTION: Why Stories? How Story + Qualifications = Standout Success x PART ONE: ANATOMY OF A STORY CHAPTER 1: Master the Principle Elements of Storytelling 3 CHAPTER 2: The Five Basic Plots in Business Communication 23 PART TWO: BRINGING STORIES TO LIFE CHAPTER 3: Look Who's Listening 47 CHAPTER 4: Telling Stories with Data65 CHAPTER 5: Making the Complex Clear 89 CHAPTER 6: Combining the Power of Story and Simple Visuals 99 CHAPTER 7: Collecting Stories from Everywhere129 PART THREE: STORIES IN ACTION CHAPTER 8: Using Your Own Story to Build Credibility and Connection151 CHAPTER 9: Successful Networking Starts with a Good Story Hook 171 CHAPTER 10: Selling the Social Impact of Nonprofit Organizations with Story187 CHAPTER 11: Case Study: The Healthcare Industry 203 EPILOGUE213 Notes215 Index223
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.