Persuasive Business Proposals
portes grátis
Persuasive Business Proposals
Writing to Win More Customers, Clients, and Contracts
Sant, Tom
HarperCollins Focus
04/2018
288
Mole
Inglês
9780814417850
15 a 20 dias
466
Descrição não disponível.
Contents
Preface
Section One: Seven Deadly Sins
1:A Good Proposal Is Hard to Find...But It's Worth Looking
2:Recognizing Reality
3:Rushing to the Exit
Section Two: A Primer on Persuasion
4:Understanding Persuasion
5:Winning by a NOSE: The Structure of Persuasion
6:Seven Magic Questions: How To Develop a Client-Centered Message
7:Why the Inuit Hunt Whales and Other Secrets ?of Customer Behavior
8:The Cicero Principle:How to Avoid Talking to Yourself in Print
9:Fluff, Guff, Geek, and Weasel: The Art of Saying What You Mean
10:Weaving Your Web: How to Pull It All Together Right from the Start
Section Three: The Art of the Part: Where to Put Your Effort
11:Letter Proposals
12: The Structure and Key Elements of Formal ?Proposals
13:Writing the Business Case
14:Recommending and Substantiating Your Solution
15:Persuasive Answers to RFP Questions
16:Presenting Evidence and Proving Your Points
17:Gathering and Tailoring Reusable Content
Section Four: How to Manage the Process Without Losing Your Sanity
18:Deal or No Deal?:Qualifying the Opportunity
19:An Overview of the Proposal Development Process
20:The Pursuit of Perfection: ?Editing Your Proposal
21:The Packaging Is Part of the Product
22:Presenting Your Proposal
23:Tracking Your Success
24:Creating a Proposal Center of Excellence
25:Special Challenges
Index
Preface
Section One: Seven Deadly Sins
1:A Good Proposal Is Hard to Find...But It's Worth Looking
2:Recognizing Reality
3:Rushing to the Exit
Section Two: A Primer on Persuasion
4:Understanding Persuasion
5:Winning by a NOSE: The Structure of Persuasion
6:Seven Magic Questions: How To Develop a Client-Centered Message
7:Why the Inuit Hunt Whales and Other Secrets ?of Customer Behavior
8:The Cicero Principle:How to Avoid Talking to Yourself in Print
9:Fluff, Guff, Geek, and Weasel: The Art of Saying What You Mean
10:Weaving Your Web: How to Pull It All Together Right from the Start
Section Three: The Art of the Part: Where to Put Your Effort
11:Letter Proposals
12: The Structure and Key Elements of Formal ?Proposals
13:Writing the Business Case
14:Recommending and Substantiating Your Solution
15:Persuasive Answers to RFP Questions
16:Presenting Evidence and Proving Your Points
17:Gathering and Tailoring Reusable Content
Section Four: How to Manage the Process Without Losing Your Sanity
18:Deal or No Deal?:Qualifying the Opportunity
19:An Overview of the Proposal Development Process
20:The Pursuit of Perfection: ?Editing Your Proposal
21:The Packaging Is Part of the Product
22:Presenting Your Proposal
23:Tracking Your Success
24:Creating a Proposal Center of Excellence
25:Special Challenges
Index
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
business writing;persuasive;business;proposal;writing;techniques;skills;communication;cover;letter;eutive;summary;business communciation;renewal;contract;rfp;craft;messaging;rough;draft;language;arts;disciples;write;winning;business proposal;skill development;professional development;business management;personal growth;career success;self improvement;public;speaking;business books;win;contracts;gain;clients;attract;customers;getclientele;tom sant;nonfiction;money;networking;economics;cash;habit;leadership;motivational;motivation;mba;wallstreet;confidence;self;management;innovation;creativity;linguistics;books on writing;leader;help;economy;entrepreneurship;invest;corporation;strategy;portfolio;organization;mindset;change
Contents
Preface
Section One: Seven Deadly Sins
1:A Good Proposal Is Hard to Find...But It's Worth Looking
2:Recognizing Reality
3:Rushing to the Exit
Section Two: A Primer on Persuasion
4:Understanding Persuasion
5:Winning by a NOSE: The Structure of Persuasion
6:Seven Magic Questions: How To Develop a Client-Centered Message
7:Why the Inuit Hunt Whales and Other Secrets ?of Customer Behavior
8:The Cicero Principle:How to Avoid Talking to Yourself in Print
9:Fluff, Guff, Geek, and Weasel: The Art of Saying What You Mean
10:Weaving Your Web: How to Pull It All Together Right from the Start
Section Three: The Art of the Part: Where to Put Your Effort
11:Letter Proposals
12: The Structure and Key Elements of Formal ?Proposals
13:Writing the Business Case
14:Recommending and Substantiating Your Solution
15:Persuasive Answers to RFP Questions
16:Presenting Evidence and Proving Your Points
17:Gathering and Tailoring Reusable Content
Section Four: How to Manage the Process Without Losing Your Sanity
18:Deal or No Deal?:Qualifying the Opportunity
19:An Overview of the Proposal Development Process
20:The Pursuit of Perfection: ?Editing Your Proposal
21:The Packaging Is Part of the Product
22:Presenting Your Proposal
23:Tracking Your Success
24:Creating a Proposal Center of Excellence
25:Special Challenges
Index
Preface
Section One: Seven Deadly Sins
1:A Good Proposal Is Hard to Find...But It's Worth Looking
2:Recognizing Reality
3:Rushing to the Exit
Section Two: A Primer on Persuasion
4:Understanding Persuasion
5:Winning by a NOSE: The Structure of Persuasion
6:Seven Magic Questions: How To Develop a Client-Centered Message
7:Why the Inuit Hunt Whales and Other Secrets ?of Customer Behavior
8:The Cicero Principle:How to Avoid Talking to Yourself in Print
9:Fluff, Guff, Geek, and Weasel: The Art of Saying What You Mean
10:Weaving Your Web: How to Pull It All Together Right from the Start
Section Three: The Art of the Part: Where to Put Your Effort
11:Letter Proposals
12: The Structure and Key Elements of Formal ?Proposals
13:Writing the Business Case
14:Recommending and Substantiating Your Solution
15:Persuasive Answers to RFP Questions
16:Presenting Evidence and Proving Your Points
17:Gathering and Tailoring Reusable Content
Section Four: How to Manage the Process Without Losing Your Sanity
18:Deal or No Deal?:Qualifying the Opportunity
19:An Overview of the Proposal Development Process
20:The Pursuit of Perfection: ?Editing Your Proposal
21:The Packaging Is Part of the Product
22:Presenting Your Proposal
23:Tracking Your Success
24:Creating a Proposal Center of Excellence
25:Special Challenges
Index
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
business writing;persuasive;business;proposal;writing;techniques;skills;communication;cover;letter;eutive;summary;business communciation;renewal;contract;rfp;craft;messaging;rough;draft;language;arts;disciples;write;winning;business proposal;skill development;professional development;business management;personal growth;career success;self improvement;public;speaking;business books;win;contracts;gain;clients;attract;customers;getclientele;tom sant;nonfiction;money;networking;economics;cash;habit;leadership;motivational;motivation;mba;wallstreet;confidence;self;management;innovation;creativity;linguistics;books on writing;leader;help;economy;entrepreneurship;invest;corporation;strategy;portfolio;organization;mindset;change
