How Innovation Really Works: Using the Trillion-Dollar R&D Fix to Drive Growth
How Innovation Really Works: Using the Trillion-Dollar R&D Fix to Drive Growth
Knott, Anne Marie
McGraw-Hill Education
04/2017
272
Dura
Inglês
9781259860935
15 a 20 dias
537
Acknowledgments
Chapter 1: The Problem: Flying Blind
Chapter 2: Misconception 1: Small Companies Are More Innovative
Chapter 3: Misconception 2: Uncontested Markets Are Good for Innovation
Chapter 4: Misconception 3: Spending More on R&D Increases Innovation
Chapter 5: Misconception 4: Companies Need More Radical Innovation
Chapter 6: Misconception 5: Open Innovation Turbocharges R&D
Chapter 7: Misconception 6: R&D Needs to Be More Relevant
Chapter 8: Misconception 7: Wall Street Rewards Innovation
Chapter 9: The Promise of RQ: Restoring Growth
Chapter 10: Behind RQ: What It Really Is and How to Find Yours
Appendix
Notes
Index
Acknowledgments
Chapter 1: The Problem: Flying Blind
Chapter 2: Misconception 1: Small Companies Are More Innovative
Chapter 3: Misconception 2: Uncontested Markets Are Good for Innovation
Chapter 4: Misconception 3: Spending More on R&D Increases Innovation
Chapter 5: Misconception 4: Companies Need More Radical Innovation
Chapter 6: Misconception 5: Open Innovation Turbocharges R&D
Chapter 7: Misconception 6: R&D Needs to Be More Relevant
Chapter 8: Misconception 7: Wall Street Rewards Innovation
Chapter 9: The Promise of RQ: Restoring Growth
Chapter 10: Behind RQ: What It Really Is and How to Find Yours
Appendix
Notes
Index