Corporate Communication
portes grátis
Corporate Communication
Argenti, Paul A
McGraw-Hill Education - Europe
10/2015
336
Mole
Inglês
9780073403274
15 a 20 dias
497
Descrição não disponível.
Chapter 1: The Changing Environment for Business
Case: Google in China
Chapter 2: Communicating Strategically
Case: Carsen Container
Chapter 3: An Overview of the Corporate Communication Function
Case: Sweet Leaf Tea
Chapter 4: Identity, Image, Reputation, and Corporate Advertising
Case: Jet Blue' Airways: Regaining Altitude
Chapter 5: Corporate Responsibility
Case: Starbuck's Coffee Company
Chapter 6: Media Relations
Case: Adolph Coors Company
Chapter 7: Internal Communications
Case: Westwood Publishing
Chapter 8: Investor Relations
Case: Steelcase, Inc.
Chapter 9: Government Relations
Case: Disney's America Theme Park: The Third Battle of Bull Run
Chapter 10: Crisis Communication
Case: Coca-Cola India
Case: Google in China
Chapter 2: Communicating Strategically
Case: Carsen Container
Chapter 3: An Overview of the Corporate Communication Function
Case: Sweet Leaf Tea
Chapter 4: Identity, Image, Reputation, and Corporate Advertising
Case: Jet Blue' Airways: Regaining Altitude
Chapter 5: Corporate Responsibility
Case: Starbuck's Coffee Company
Chapter 6: Media Relations
Case: Adolph Coors Company
Chapter 7: Internal Communications
Case: Westwood Publishing
Chapter 8: Investor Relations
Case: Steelcase, Inc.
Chapter 9: Government Relations
Case: Disney's America Theme Park: The Third Battle of Bull Run
Chapter 10: Crisis Communication
Case: Coca-Cola India
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Chapter 1: The Changing Environment for Business
Case: Google in China
Chapter 2: Communicating Strategically
Case: Carsen Container
Chapter 3: An Overview of the Corporate Communication Function
Case: Sweet Leaf Tea
Chapter 4: Identity, Image, Reputation, and Corporate Advertising
Case: Jet Blue' Airways: Regaining Altitude
Chapter 5: Corporate Responsibility
Case: Starbuck's Coffee Company
Chapter 6: Media Relations
Case: Adolph Coors Company
Chapter 7: Internal Communications
Case: Westwood Publishing
Chapter 8: Investor Relations
Case: Steelcase, Inc.
Chapter 9: Government Relations
Case: Disney's America Theme Park: The Third Battle of Bull Run
Chapter 10: Crisis Communication
Case: Coca-Cola India
Case: Google in China
Chapter 2: Communicating Strategically
Case: Carsen Container
Chapter 3: An Overview of the Corporate Communication Function
Case: Sweet Leaf Tea
Chapter 4: Identity, Image, Reputation, and Corporate Advertising
Case: Jet Blue' Airways: Regaining Altitude
Chapter 5: Corporate Responsibility
Case: Starbuck's Coffee Company
Chapter 6: Media Relations
Case: Adolph Coors Company
Chapter 7: Internal Communications
Case: Westwood Publishing
Chapter 8: Investor Relations
Case: Steelcase, Inc.
Chapter 9: Government Relations
Case: Disney's America Theme Park: The Third Battle of Bull Run
Chapter 10: Crisis Communication
Case: Coca-Cola India
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
