Art of War for Small Business: Defeat the Competition and Dominate the Market with the Masterful Strategies of Sun Tzu

CONTENTS

Acknowledgmentsix

Introduction1

PART 1--SEIZE THE ADVANTAGE WITH SUN TZU

1.About Sun Tzu and The Art of War9

2.The Power of Applying The Art of War

for Small Business13

PART 2--UNDERSTANDING: ESSENTIAL SUN TZU

3.Understand Yourself27

4.Understand the Enemy47

5.Understand the Market59

6.Sun Tzu for Customers and Business Alliances73

PART 3--PRINCIPLES FOR THE BATTLEFIELD

7.Embody the General89

8.Perseverance103

9.Focus 113

10.Unity125

PART 4--ADVANCED SUN TZU:

STRATEGY FOR YOUR SMALL BUSINESS

11.Maneuvering 139

12.Adaptation153

13.Spirit163

14.Deception177

15.Sun Tzu and the Future of Your Business197

Appendix: Key Sun Tzu Passages for Small Business203

Notes207

Bibliography215

Index219

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