Start a Successful Business

Start a Successful Business

Expert Advice to Take Your Startup from Idea to Empire

DeBaise, Colleen

HarperCollins Focus

03/2018

272

Mole

Inglês

9780814439180

15 a 20 dias

353

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ACKNOWLEDGMENTS VII

INTRODUCTION IX



CHAPTER 1: COME UP WITH A BRILLIANT BUSINESS IDEA 1

CHAPTER 2: SELECT THE BEST STRATEGY AND STRUCTURE FOR YOUR STARTUP 43

CHAPTER 3: FIGURE OUT FUNDING 77

CHAPTER 4: GET THE WORD OUT--AND GET CUSTOMERS 107

CHAPTER 5: DIG DEEP TO DISCOVER CUSTOMERS' WANTS AND NEEDS 141

CHAPTER 6: BECOME AN EXCEPTIONAL LEADER 171

CHAPTER 7: PREPARE TO GO GLOBAL 211



CONCLUSION 237

INDEX 239
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