Transnational Management: Text, Cases & Readings in Cross-Border Management

Part One: Introduction Part Two: The Strategic Imperatives Chapter 1: Expanding Abroad: Motivations, Means, and Mentalities Case 1 - : Sher-Wood Hockey Sticks: Global Sourcing Case 1 - : Jollibee Foods Corporation (A): International Expansion Case 1- : Mahindra & Mahindra in South Africa Case 1 - : Acer, Inc.: Taiwan's Rampaging Dragon Reading 1 - : The Global Entrepreneur Reading 1 - : Distance Still Matters Reading 1 - : The Tortuous Evolution of the Multinational Corporation Chapter 2: Understanding the International Context: Responding to Conflicting Environmental Forces Case 2 - : Global Wine War 2009: New World versus Old Case 2 - : The Globalisation of CEMEX Case 2 - : A Speed Race: Benelli and QJ Compete in the International Motorbike Arena Reading 2 - : Culture and Organisation Reading 2 - : Clusters and the New Economics of Competition Reading 2 - : Managing Risk in an Unstable World Chapter 3: Developing Transnational Strategies: Building Layers of Competitive Advantage Case 3 - : The Global Branding of Stella Artois Case 3 - : United Cereal: Lora Brill's Eurobrand Challenge Case 3 - : GE's Imagination Breakthrough: The Evo Project Reading 3 - : Managing Differences: The Central Challenge of Global Strategy Reading 3 - : Capturing the World's Emerging Middle Class Reading 3 - : New Business Models in Emerging Markets Part Three: The Organisational Challenge Chapter 4: Developing a Transnational Organisation: Managing Integration, Responsiveness, and Flexibility Case 4 - : Philips versus Matsushita: The Competitive Battle Continues Case 4 - : ECCO A/S - Global Value Chain Management Case 4 - : Lundbeck Korea: Managing an International Growth Engine Case 4 - : Kent Chemical: Organising for International Growth Reading 4 - : Organising for an Emerging World Reading 4 - : Have You Restructured for Global Success? Reading 4 - : Matrix Management: Not a Structure, a Frame of Mind Chapter 5: Creating Worldwide Innovation and Learning: Exploiting Cross Border Knowledge Management Case 5 - : Applied Research Technologies, Inc.: Global Innovation's Challenges Case 5 - : P&G Japan: The SK-II Globalisation Project Case 5 - : McKinsey & Company: Managing Knowledge and Learning Reading 5 - : Building Effective R&D Capabilities Abroad Reading 5 - : How GE is Disrupting Itself Reading 5 - : How to Build Collaborative Advantage Chapter 6: Engaging in Cross-Border Collaboration: Managing across Corporate Boundaries Case 6 - : Sharp Corporation: Beyond Japan Case 6 - : Nora-Sakari: A Proposed JV in Malaysia (Revised) Case 6 - : Eli Lilly in India: Rethinking the Joint Venture Strategy Reading 6 - : The Design and Management of International Joint Ventures Reading 6 - : How to Manage Alliances Better than One at a Time Part Four: The Managerial Implications Chapter 7: Implementing the Strategy: Building Multidimensional Capabilities Case 7 - : Levendary Cafe: The China Challenge Case 7 - : Clayton Industries, Inc.: Peter Arnell, Country Manager for Italy Case 7 - : Silvio Napoli at Schindler India Case 7 - : Managing a Global Team: Greg James at Sun Microsystems, Inc. Reading 7 - : Managing Executive Attention in the Global Company Reading 7 - : Tap Your Subsidiaries for Global Reach Reading 7 - : The Collaboration Imperative Chapter 8: The Future of the Transnational: An Evolving Global Role Case 8 - : Barrick Gold Corporation - Tanzania Case 8 - : IKEA's Global Sourcing Challenge: Indian Rugs and Child Labor Case 8 - : Genzyme's CSR Dilemma: How to Play its HAND Reading 8 - : A Global Leader's Guide to Managing Business Conduct Reading 8 - : Serving the World's Poor, Pofitably

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• Negócios internacionais
• Gestão e técnicas de gestão