Xiaomi Way: Customer Engagement Strategies That Built One of the Largest Smartphone Companies in the World
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Xiaomi Way: Customer Engagement Strategies That Built One of the Largest Smartphone Companies in the World
Wanqiang, Li
McGraw-Hill Education
08/2016
272
Dura
Inglês
9781259584534
15 a 20 dias
535
Descrição não disponível.
FOREWORD BY LEI JUN
CHAPTER 1: A SENSE OF ENGAGEMENT
CHAPTER 2: PRODUCT
CHAPTER 3: BRAND
CHAPTER 4: SOCIAL MEDIA
CHAPTER 5: SERVICE
CHAPTER 6: DESIGN
CHAPTER 7: ALEE'S NOTEBOOK
POSTSCRIPT
APPENDIX A. EVENTS
APPENDIX B. ILLUSTRATIONS
ACKNOWLEDGMENTS: THE BENEFACTORS
OF THIS PARTICULAR DREAM
INDEX
CHAPTER 1: A SENSE OF ENGAGEMENT
CHAPTER 2: PRODUCT
CHAPTER 3: BRAND
CHAPTER 4: SOCIAL MEDIA
CHAPTER 5: SERVICE
CHAPTER 6: DESIGN
CHAPTER 7: ALEE'S NOTEBOOK
POSTSCRIPT
APPENDIX A. EVENTS
APPENDIX B. ILLUSTRATIONS
ACKNOWLEDGMENTS: THE BENEFACTORS
OF THIS PARTICULAR DREAM
INDEX
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
<P class=MsoNormal style="MARGIN: 0in 0in 10pt"><FONT face=Calibri>China, china, internet, internet marketing, smartphone, smart phone, mobile, mobile marketing, marketing, entrepreneur, customer launch, marketing strategy, marketing method, innovation, marketing innovation, Beijing, consumer electronics, start up, start-up<?xml:namespace prefix = "o" ns = "urn:schemas-microsoft-com:office:office" /><o:p></o:p></FONT></P>
FOREWORD BY LEI JUN
CHAPTER 1: A SENSE OF ENGAGEMENT
CHAPTER 2: PRODUCT
CHAPTER 3: BRAND
CHAPTER 4: SOCIAL MEDIA
CHAPTER 5: SERVICE
CHAPTER 6: DESIGN
CHAPTER 7: ALEE'S NOTEBOOK
POSTSCRIPT
APPENDIX A. EVENTS
APPENDIX B. ILLUSTRATIONS
ACKNOWLEDGMENTS: THE BENEFACTORS
OF THIS PARTICULAR DREAM
INDEX
CHAPTER 1: A SENSE OF ENGAGEMENT
CHAPTER 2: PRODUCT
CHAPTER 3: BRAND
CHAPTER 4: SOCIAL MEDIA
CHAPTER 5: SERVICE
CHAPTER 6: DESIGN
CHAPTER 7: ALEE'S NOTEBOOK
POSTSCRIPT
APPENDIX A. EVENTS
APPENDIX B. ILLUSTRATIONS
ACKNOWLEDGMENTS: THE BENEFACTORS
OF THIS PARTICULAR DREAM
INDEX
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
<P class=MsoNormal style="MARGIN: 0in 0in 10pt"><FONT face=Calibri>China, china, internet, internet marketing, smartphone, smart phone, mobile, mobile marketing, marketing, entrepreneur, customer launch, marketing strategy, marketing method, innovation, marketing innovation, Beijing, consumer electronics, start up, start-up<?xml:namespace prefix = "o" ns = "urn:schemas-microsoft-com:office:office" /><o:p></o:p></FONT></P>
