Tech Entrepreneur's Survival Guide: How to Bootstrap Your Startup, Lead Through Tough Times, and Cash In for Success

Tech Entrepreneur's Survival Guide: How to Bootstrap Your Startup, Lead Through Tough Times, and Cash In for Success

Schoner, Bernd

McGraw-Hill Education - Europe

06/2014

288

Dura

Inglês

9780071823975

15 a 20 dias

558

Descrição não disponível.
Acknowledgments ix
1 The Entrepreneurial Dream 1
PART I
BOOTSTRAPPING:VENTURE CREATION OUT OF THIN AIR
2 Should I or Should I Not Venture intoEntrepreneurship? 13
Timing 14
Career Planning 17
Money, Uncertainty, and What Really Matters 22
When Is Enough, Enough? 25
Don't Lose Sight of the Big Picture: It's Your Life! 27
3 Startup Assets 29
Ideas 30
Early Customers 32
Patents and Offensive IP Strategies 34
Defensive IP Strategies 41
Copyrights, Trade Secrets, and Know-How 44
What to Pack in Your Bag 49
Cofounders 51
Attitudes 52
Skills and Roles 54
Immigrant Founders 60
Together We Will Prevail 67
5 Early Funding 69
Revenue, the Best Source of Funding There Is 70
Incubators and Accelerators 74
Angels 76
Free Money, Courtesy of Your Government 78
Banks and Loans 84
Crowdfunding 87
Creative Money 90
6 Administration 91
Legal Representation 91
Corporate Form 94
Corporate Compliance 103
Bookkeeping and Taxes 107
Payroll and Mandatory Benefits 108
Insurance 110
Office Space 112
Housekeeping 117
7 Compensation 119
Equity: A Startup's Most Important Currency,but What Is the Exchange Rate? 119
Vesting, Cliff Vesting, and Accelerated Vesting 126
Cash and Benefits 130
Deferred Compensation 135
Compensation Packages 138
Let There Be Justice, if You Can Afford It 147
PART II
EQUITY FUNDING:A DOUBLE-EDGED SWORD
8 Venture Deals 151
Understanding Private Equity andVenture Capital 152
Which Firms to Seek Out 153
Term Sheets 157
Liquidation Preferences: The BiggestNuisance of Them All 166
Due Diligence and Closing 171
Taking a Bite from the Apple 177
9 Raising a Down-Round 179
Going Back to the Well 180
B, C, D, E, F . . . Rounds 185
Strategic Investors 189
When Things Get Really Desperate 195
10 Right-Sizing 197
Firing for Nonperformance 198
Reduction in Force 199
Showing Executives the Door 205
It's Not Your Fault 209
PART III
EXIT:SELLING YOUR BABY
11 Startup Dynamics in Crisis 213
Tired Founders 213
Impatient Investors 216
When to Sell? 220
Never, Ever Give Up! 227
12 Exit Strategies 229
Hiring an Investment Banker 229
Poor (Unprofitable), but Pretty! 232
Financial Valuation 238
Protecting the Team 245
All's Well That Ends Well 251
13 Corporate Life 253
Acquisition Philosophies 253
Living Up to One's Own Promises 257
Before You Start All Over Again 261
Notes 263
Index 265
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