Native Advertising Advantage: Build Authentic Content that Revolutionizes Digital Marketing and Drives Revenue Growth
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Native Advertising Advantage: Build Authentic Content that Revolutionizes Digital Marketing and Drives Revenue Growth
Smith, Mike
McGraw-Hill Education
06/2017
224
Dura
Inglês
9781259835681
15 a 20 dias
476
Descrição não disponível.
Foreword
Introduction
Chapter 1: What Is Native Advertising?
Chapter 2: Native Advertising: Where It Began, Where It's Going
Chapter 3: When Is Native Advertising OK, and When Is It Not OK?
Chapter 4: The Essentials You Need to Know About Native Advertising Disclosures, Regulatory Compliance, and Potential Legal Issues
Chapter 5: How Journalists Are Adapting
Chapter 6: A Look at Brands that Have Gone Native
Chapter 7: Consumer Reaction
Chapter 8: Best Practices and Recommendations
Acknowledgments
Notes
Index
Introduction
Chapter 1: What Is Native Advertising?
Chapter 2: Native Advertising: Where It Began, Where It's Going
Chapter 3: When Is Native Advertising OK, and When Is It Not OK?
Chapter 4: The Essentials You Need to Know About Native Advertising Disclosures, Regulatory Compliance, and Potential Legal Issues
Chapter 5: How Journalists Are Adapting
Chapter 6: A Look at Brands that Have Gone Native
Chapter 7: Consumer Reaction
Chapter 8: Best Practices and Recommendations
Acknowledgments
Notes
Index
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marketing, advertising, content marketing, branded content, sponsored content, digital marketing, social media, editorial, journalism, inbound, traditional media, print publishing, strategy,
Foreword
Introduction
Chapter 1: What Is Native Advertising?
Chapter 2: Native Advertising: Where It Began, Where It's Going
Chapter 3: When Is Native Advertising OK, and When Is It Not OK?
Chapter 4: The Essentials You Need to Know About Native Advertising Disclosures, Regulatory Compliance, and Potential Legal Issues
Chapter 5: How Journalists Are Adapting
Chapter 6: A Look at Brands that Have Gone Native
Chapter 7: Consumer Reaction
Chapter 8: Best Practices and Recommendations
Acknowledgments
Notes
Index
Introduction
Chapter 1: What Is Native Advertising?
Chapter 2: Native Advertising: Where It Began, Where It's Going
Chapter 3: When Is Native Advertising OK, and When Is It Not OK?
Chapter 4: The Essentials You Need to Know About Native Advertising Disclosures, Regulatory Compliance, and Potential Legal Issues
Chapter 5: How Journalists Are Adapting
Chapter 6: A Look at Brands that Have Gone Native
Chapter 7: Consumer Reaction
Chapter 8: Best Practices and Recommendations
Acknowledgments
Notes
Index
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
