Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition
portes grátis
Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition
Caywood, Clarke
McGraw-Hill Education - Europe
01/2012
928
Dura
Inglês
9780071767460
15 a 20 dias
1770
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Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
book, guide, how to, social media, brand, branding, marketing strategy, business message, communicate, communication, promotion, market research, product, advertising, advertise, rewards, points, reward system, rewards system, target market, competitive advantage, value, product development, ROI, multilevel, multi-level, four ps, ps, four p__s, p__s, SEO, search engine optimization, CRM, customer relationship, social networking, facebook, myspace, my space, consumer behavior, publicity, public relations, pr, media relations, messaging, guerilla, guerrilla, opt in, Four Pillars of Profit Driven Marketing, Positioning, Marketing Warfare, The Next Evolution of Marketing, Repositioning, Marketing Demystified, book, clicks, customers, online traffic, Search Engine Optimization, SEO, online, website, e-mail, search, online advertising, best practices, webinars, trade shows, video, exposure outlets, do-it-yourself, networks, online searches, advertising, blogging, micromedia, mobile marketing, cell phone, smart phone, iphone, bookmarking, events, multimedia, reviews, opinion, video, social, networking, network, social network, Twitter, Shopkick, Facebook, LinkedIn, Flickr, Four Square, Square, Foursquare, iPhone, Droid, iPad, mobile, like, fan, analytics, analyze, web, CPM, rates, metrics, affiliate, partner, partnership, click-through, click-through rate (CTR), conversion rate, cost-per-click (CPC), cost-per-action (CPA), CPM, customer acquisition costs, hit, hybrid model, impressions, page view, pay per click (PPC), pay per lead (PPL), pay per sale (PPS), site stickiness, surround session, unique visitors, Web site traffic, banner ad, beyond the banner, button ad, HTML banner, interstitials, pop-up ad, pop-under ad, rectangle ad, rich media, skyscraper ad, text ad, vertical banner, ad blocking, banner blindness, buzzword, cookie, email spam, FFA, incentivized traffic
