Gamification Revolution: How Leaders Leverage Game Mechanics to Crush the Competition
portes grátis
Gamification Revolution: How Leaders Leverage Game Mechanics to Crush the Competition
Zichermann, Gabe; Linder, Joselin
McGraw-Hill Education - Europe
05/2013
256
Dura
Inglês
9780071808316
15 a 20 dias
516
Descrição não disponível.
TABLE OF CONTENTS
Acknowledgements
Introduction
PART I: GAMIFICATION AS WINNING STRATEGY
CHAPTER 1: The Revolution Will Be Gamified: How Gamification Has Changed the World, and Will Again
CHAPTER 2: Video (Games) Killed the Car: Gamification as a Winning Corporate Strategy
CHAPTER 3: The Gamification of Strategy
PART 2: Engaging Your Team & Driving Results
CHAPTER 4: Title TK
CHAPTER 5: IGNITING EMPLOYEE INNOVATION
CHAPTER 6: Reimagining Recruitment, Training & Development
CHAPTER 7 - Propelling Personnel to Health and Wellness
PART III: CONNECTING, ENGAGING AND LEVERAGING YOUR CUSTOMER BASE
CHAPTER 8: CUTTING THROUGH THE CONSUMER NOISE
CHAPTER 9 - Sustaining Long Term Customer Engagement
CHAPTER 10 - Innovating with Customers: Crowdsourcing and Behavior Change
CHAPTER 11: In Conclusion
Acknowledgements
Introduction
PART I: GAMIFICATION AS WINNING STRATEGY
CHAPTER 1: The Revolution Will Be Gamified: How Gamification Has Changed the World, and Will Again
CHAPTER 2: Video (Games) Killed the Car: Gamification as a Winning Corporate Strategy
CHAPTER 3: The Gamification of Strategy
PART 2: Engaging Your Team & Driving Results
CHAPTER 4: Title TK
CHAPTER 5: IGNITING EMPLOYEE INNOVATION
CHAPTER 6: Reimagining Recruitment, Training & Development
CHAPTER 7 - Propelling Personnel to Health and Wellness
PART III: CONNECTING, ENGAGING AND LEVERAGING YOUR CUSTOMER BASE
CHAPTER 8: CUTTING THROUGH THE CONSUMER NOISE
CHAPTER 9 - Sustaining Long Term Customer Engagement
CHAPTER 10 - Innovating with Customers: Crowdsourcing and Behavior Change
CHAPTER 11: In Conclusion
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
gamification, game, gaming, gamer, game design, game thinking, game mechanics, technology, engagement, engage, ROI, data quality, timeliness, learning, award, badge, leaderboard, ribbon, trade, redeem, gift, exchange, points, rewards, facebook, foursquare, twitter, Gowalla, currency, social network, Devhub, stack overflow, Redcritter, SETI, Userinfuser, location, location based, Gamified Enterprise, Gbanga, SAP AG, problem solving, customers, employees, strategy, Reality is Broken, Gamestorming, Game On, Game-Based Marketing, Grown Up Digital, Tapscott, Art of Engagement, McGonigal
TABLE OF CONTENTS
Acknowledgements
Introduction
PART I: GAMIFICATION AS WINNING STRATEGY
CHAPTER 1: The Revolution Will Be Gamified: How Gamification Has Changed the World, and Will Again
CHAPTER 2: Video (Games) Killed the Car: Gamification as a Winning Corporate Strategy
CHAPTER 3: The Gamification of Strategy
PART 2: Engaging Your Team & Driving Results
CHAPTER 4: Title TK
CHAPTER 5: IGNITING EMPLOYEE INNOVATION
CHAPTER 6: Reimagining Recruitment, Training & Development
CHAPTER 7 - Propelling Personnel to Health and Wellness
PART III: CONNECTING, ENGAGING AND LEVERAGING YOUR CUSTOMER BASE
CHAPTER 8: CUTTING THROUGH THE CONSUMER NOISE
CHAPTER 9 - Sustaining Long Term Customer Engagement
CHAPTER 10 - Innovating with Customers: Crowdsourcing and Behavior Change
CHAPTER 11: In Conclusion
Acknowledgements
Introduction
PART I: GAMIFICATION AS WINNING STRATEGY
CHAPTER 1: The Revolution Will Be Gamified: How Gamification Has Changed the World, and Will Again
CHAPTER 2: Video (Games) Killed the Car: Gamification as a Winning Corporate Strategy
CHAPTER 3: The Gamification of Strategy
PART 2: Engaging Your Team & Driving Results
CHAPTER 4: Title TK
CHAPTER 5: IGNITING EMPLOYEE INNOVATION
CHAPTER 6: Reimagining Recruitment, Training & Development
CHAPTER 7 - Propelling Personnel to Health and Wellness
PART III: CONNECTING, ENGAGING AND LEVERAGING YOUR CUSTOMER BASE
CHAPTER 8: CUTTING THROUGH THE CONSUMER NOISE
CHAPTER 9 - Sustaining Long Term Customer Engagement
CHAPTER 10 - Innovating with Customers: Crowdsourcing and Behavior Change
CHAPTER 11: In Conclusion
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
gamification, game, gaming, gamer, game design, game thinking, game mechanics, technology, engagement, engage, ROI, data quality, timeliness, learning, award, badge, leaderboard, ribbon, trade, redeem, gift, exchange, points, rewards, facebook, foursquare, twitter, Gowalla, currency, social network, Devhub, stack overflow, Redcritter, SETI, Userinfuser, location, location based, Gamified Enterprise, Gbanga, SAP AG, problem solving, customers, employees, strategy, Reality is Broken, Gamestorming, Game On, Game-Based Marketing, Grown Up Digital, Tapscott, Art of Engagement, McGonigal
