12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value
12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value
Barta, Thomas; Barwise, Patrick
McGraw-Hill Education
10/2016
240
Dura
Inglês
9781259834714
15 a 20 dias
456
Introduction: Doing Marketing Isn't the Same as Leading Marketing 1
SECTION I Mobilize Your Boss
Power #1 Tackle Only Big Issues 17
Power #2 Deliver Returns, No Matter What 41
Power #3 Work Only with the Best 57
SECTION II Mobilize Your Colleagues
Power #4 Hit the Head and the Heart 65
Power #5 Walk the Halls 73
Power #6 You Go First 85
SECTION III Mobilize Your Team
Power #7 Get the Mix Right 95
Power #8 Cover Them in Trust 115
Power #9 Let the Outcomes Speak 131
SECTION IV Mobilize Yourself
Power #10 Fall in Love with Your World 149
Power #11 Know How You Inspire 169
Power #12 Aim Higher 183
It's Time for Your Launch 191
Appendix: About the Research 195
Sources 207
Acknowledgments 215
Index 219
Introduction: Doing Marketing Isn't the Same as Leading Marketing 1
SECTION I Mobilize Your Boss
Power #1 Tackle Only Big Issues 17
Power #2 Deliver Returns, No Matter What 41
Power #3 Work Only with the Best 57
SECTION II Mobilize Your Colleagues
Power #4 Hit the Head and the Heart 65
Power #5 Walk the Halls 73
Power #6 You Go First 85
SECTION III Mobilize Your Team
Power #7 Get the Mix Right 95
Power #8 Cover Them in Trust 115
Power #9 Let the Outcomes Speak 131
SECTION IV Mobilize Yourself
Power #10 Fall in Love with Your World 149
Power #11 Know How You Inspire 169
Power #12 Aim Higher 183
It's Time for Your Launch 191
Appendix: About the Research 195
Sources 207
Acknowledgments 215
Index 219