Seeing Is Believing

Seeing Is Believing

Berger, Arthur

McGraw-Hill Education - Europe

05/2011

288

Mole

Inglês

9780071086080

15 a 20 dias

Using semiotic theory, psychoanalytic theory and other theories, this book deals with various aspects of visual communication. It covers topics such as postmodernism, tattoos, facial expression, neuromarketing, advertising and persuasion, cultural codes, typographic theory, photograph and landscape, photography and narcissism, and more.
Introduction: Image and ImaginationChapter 2: How We SeeChapter 3: Elements of Visual CommunicationChapter 4: Typography and Graphic Design: Tools of Visual CommunicationChapter 5: Photograph: The Captured MomentChapter 6: Film: The Moving ImageChapter 7: Television: The Ever-Changing MosaicChapter 8: Comics, Cartoons, and Animation: The Development of An Art FormChapter 9: Computers and Graphics: Wonders from the Image-MakerGlossary Selected Annotated Bibiliography References Illustration Credits Names Index Subjects Index
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