SHIFT AHEAD
portes grátis
SHIFT AHEAD
ADAMSON/STECKEL
HarperCollins Focus
03/2018
272
Dura
Inglês
9780814438336
15 a 20 dias
1
Descrição não disponível.
CONTENTS
Acknowledgments ix
Chapter 1: Why This Book? 1
Chapter 2: Heed the Red Flags 19
Red Flag One: Basic Math 21
Red Flag Two: Competing on Price, Not Differentiation 22
Red Flag Three: Big on Data, Short on Analysis 23
Red Flag Four: Neglecting Table Stakes 25
Red Flag Five: Pride Often Does Go Before a Fall 26
Red Flag Six: Being Too Deep in Your Comfort Zone 28
Red Flag Seven: Yertle the Turtle Is Left Behind 31
Chapter 3: The Road Barriers 33
Kodak Read the Writing on the Wall ?(but Wasn't Willing to Pay the Price) 34
Xerox: Sunk Cost Bias and Golden Handcuffs Deterrents to Both Business and Brand 42
Toys "R" Us: Playing Catch-up Is Hard When You're ? Competing on the Wrong Metrics 47
Procter & Gamble: Not Too Big to Fail (or Stumble) 50
BlackBerry: Invincibility Is a Myth 54
National Geographic: A Well-Documented Case of Cultural Myopia 58
Playboy: A Yesterday Brand, with a Lesson Relevant for Today 62
American Cancer Society: Leadership on Autopilot Is Fatal ?in Fast-Changing Conditions 66
Teach for America: The Challenge to Get Back to the ? Founder's Mentality 69
Chapter 4: Ready the Organization for a Shift 81
American Express: Still Shifting After All Those Years 82
Hertz: Research as Waze 85
Facebook: Shifting Gears Comes Naturally 88
New York Life: Mutuality Does Mean a Lot 91
Delta: Climbing in Employee Satisfaction, and Otherwise 93
Sony: Going Back to Where It Plays Best 97
Chapter 5: Making Sense of the Road Ahead 109
Chapter 6: Which Shift to Make? It Depends on What's Ahead 123
Barnes & Noble: Understand Your DNA 126
Katz's Delicatessen: Sometimes Staying in Park Is the Right Gear 128
Cheerios: "Small Shifts" to Meet Shifting Attitudes 131
Hasbro: Game on . . . Shifting by "Zooming Out" 133
CNN: An Important Message for Media Companies 138
Conservation International: A Shift to Link Environmental ? Conservation to Economic Growth 143
IBM: A Legacy of Continued Shifting 148
Lindblad: Shifting to Deliver Deeper Expertise to a Core Focus 152
Comcast: Two Shifts, Two Roads, One Purpose 154
BP: A Lesson Learned 160
Chapter 7: Leadership 171
John Sexton: New York University (NYU) 175
Shelly Lazarus: Ogilvy & Mather--Leading the People ?Who Build Leading Brands 181
Central Park: Holding People Accountable--and Getting Your ? Own Hands Dirty 185
Forbes Media: Adversity Was the Mother of Reinvention 190
Columbia Grammar & Preparatory School: Guiding Kids--?and Parents--with Honesty and Determination 197
Chapter 8: Success Stories: ?What it Takes for the Long Haul 207
Marriott International: From Root Beer to Resorts 212
FedEx: Keeping the Purple Promise 216
Greenwich Public Library: Successfully Shifting Ahead in the ? Age of Digital Information 225
Chapter 9: Success Is Never Final 237
IAVA: A Clearly Focused Mission as a Compass for ?Veterans' Shifting Needs 238
HBO: Always Ahead, It's Never Been Just TV 243
GE: Reinvention at Work for over 125 Years 249
Concluding Remarks 257
Notes 263
Index 269
Acknowledgments ix
Chapter 1: Why This Book? 1
Chapter 2: Heed the Red Flags 19
Red Flag One: Basic Math 21
Red Flag Two: Competing on Price, Not Differentiation 22
Red Flag Three: Big on Data, Short on Analysis 23
Red Flag Four: Neglecting Table Stakes 25
Red Flag Five: Pride Often Does Go Before a Fall 26
Red Flag Six: Being Too Deep in Your Comfort Zone 28
Red Flag Seven: Yertle the Turtle Is Left Behind 31
Chapter 3: The Road Barriers 33
Kodak Read the Writing on the Wall ?(but Wasn't Willing to Pay the Price) 34
Xerox: Sunk Cost Bias and Golden Handcuffs Deterrents to Both Business and Brand 42
Toys "R" Us: Playing Catch-up Is Hard When You're ? Competing on the Wrong Metrics 47
Procter & Gamble: Not Too Big to Fail (or Stumble) 50
BlackBerry: Invincibility Is a Myth 54
National Geographic: A Well-Documented Case of Cultural Myopia 58
Playboy: A Yesterday Brand, with a Lesson Relevant for Today 62
American Cancer Society: Leadership on Autopilot Is Fatal ?in Fast-Changing Conditions 66
Teach for America: The Challenge to Get Back to the ? Founder's Mentality 69
Chapter 4: Ready the Organization for a Shift 81
American Express: Still Shifting After All Those Years 82
Hertz: Research as Waze 85
Facebook: Shifting Gears Comes Naturally 88
New York Life: Mutuality Does Mean a Lot 91
Delta: Climbing in Employee Satisfaction, and Otherwise 93
Sony: Going Back to Where It Plays Best 97
Chapter 5: Making Sense of the Road Ahead 109
Chapter 6: Which Shift to Make? It Depends on What's Ahead 123
Barnes & Noble: Understand Your DNA 126
Katz's Delicatessen: Sometimes Staying in Park Is the Right Gear 128
Cheerios: "Small Shifts" to Meet Shifting Attitudes 131
Hasbro: Game on . . . Shifting by "Zooming Out" 133
CNN: An Important Message for Media Companies 138
Conservation International: A Shift to Link Environmental ? Conservation to Economic Growth 143
IBM: A Legacy of Continued Shifting 148
Lindblad: Shifting to Deliver Deeper Expertise to a Core Focus 152
Comcast: Two Shifts, Two Roads, One Purpose 154
BP: A Lesson Learned 160
Chapter 7: Leadership 171
John Sexton: New York University (NYU) 175
Shelly Lazarus: Ogilvy & Mather--Leading the People ?Who Build Leading Brands 181
Central Park: Holding People Accountable--and Getting Your ? Own Hands Dirty 185
Forbes Media: Adversity Was the Mother of Reinvention 190
Columbia Grammar & Preparatory School: Guiding Kids--?and Parents--with Honesty and Determination 197
Chapter 8: Success Stories: ?What it Takes for the Long Haul 207
Marriott International: From Root Beer to Resorts 212
FedEx: Keeping the Purple Promise 216
Greenwich Public Library: Successfully Shifting Ahead in the ? Age of Digital Information 225
Chapter 9: Success Is Never Final 237
IAVA: A Clearly Focused Mission as a Compass for ?Veterans' Shifting Needs 238
HBO: Always Ahead, It's Never Been Just TV 243
GE: Reinvention at Work for over 125 Years 249
Concluding Remarks 257
Notes 263
Index 269
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
shift;structural adjustment;focus;strategic planning;remain;organizational development;workplace culture;career success;relevance;competitive;advantage;strategic;adjust;busines;agility;business;strategy;skills;planning;one;step;behavior;company;ahead;stay;design;change;structural;adjustment;plan;changing;market;marketplace;future;resiliency;fleility;evolution;adaptability;reinvention;course;new;set;culture;leadership;economic;thinking;innovative;ideas;achieve;corporate;goals;revelant;industry;success;business books;stories;cautionary;tales;calculated;approach;practices;hbo;adobe;blackberry;national geographic;microsoft;innovation;kodak;allen adamson;business management;joel steckel;organizational;organization;nonfiction;fire;money;networking;economics;cash;habit;motivational;motivation;communication;mba;wallstreet;interview;confidence;performance;self;management;creativity;manager;ceo;leader;getting;working;self-help books;help;economy;reference;employment;productive;entrepreneurship;invest;corporation;skill;hire;freelance;hiring;teamwork;freelancer;review;team;respect;happy;portfolio;mindset
CONTENTS
Acknowledgments ix
Chapter 1: Why This Book? 1
Chapter 2: Heed the Red Flags 19
Red Flag One: Basic Math 21
Red Flag Two: Competing on Price, Not Differentiation 22
Red Flag Three: Big on Data, Short on Analysis 23
Red Flag Four: Neglecting Table Stakes 25
Red Flag Five: Pride Often Does Go Before a Fall 26
Red Flag Six: Being Too Deep in Your Comfort Zone 28
Red Flag Seven: Yertle the Turtle Is Left Behind 31
Chapter 3: The Road Barriers 33
Kodak Read the Writing on the Wall ?(but Wasn't Willing to Pay the Price) 34
Xerox: Sunk Cost Bias and Golden Handcuffs Deterrents to Both Business and Brand 42
Toys "R" Us: Playing Catch-up Is Hard When You're ? Competing on the Wrong Metrics 47
Procter & Gamble: Not Too Big to Fail (or Stumble) 50
BlackBerry: Invincibility Is a Myth 54
National Geographic: A Well-Documented Case of Cultural Myopia 58
Playboy: A Yesterday Brand, with a Lesson Relevant for Today 62
American Cancer Society: Leadership on Autopilot Is Fatal ?in Fast-Changing Conditions 66
Teach for America: The Challenge to Get Back to the ? Founder's Mentality 69
Chapter 4: Ready the Organization for a Shift 81
American Express: Still Shifting After All Those Years 82
Hertz: Research as Waze 85
Facebook: Shifting Gears Comes Naturally 88
New York Life: Mutuality Does Mean a Lot 91
Delta: Climbing in Employee Satisfaction, and Otherwise 93
Sony: Going Back to Where It Plays Best 97
Chapter 5: Making Sense of the Road Ahead 109
Chapter 6: Which Shift to Make? It Depends on What's Ahead 123
Barnes & Noble: Understand Your DNA 126
Katz's Delicatessen: Sometimes Staying in Park Is the Right Gear 128
Cheerios: "Small Shifts" to Meet Shifting Attitudes 131
Hasbro: Game on . . . Shifting by "Zooming Out" 133
CNN: An Important Message for Media Companies 138
Conservation International: A Shift to Link Environmental ? Conservation to Economic Growth 143
IBM: A Legacy of Continued Shifting 148
Lindblad: Shifting to Deliver Deeper Expertise to a Core Focus 152
Comcast: Two Shifts, Two Roads, One Purpose 154
BP: A Lesson Learned 160
Chapter 7: Leadership 171
John Sexton: New York University (NYU) 175
Shelly Lazarus: Ogilvy & Mather--Leading the People ?Who Build Leading Brands 181
Central Park: Holding People Accountable--and Getting Your ? Own Hands Dirty 185
Forbes Media: Adversity Was the Mother of Reinvention 190
Columbia Grammar & Preparatory School: Guiding Kids--?and Parents--with Honesty and Determination 197
Chapter 8: Success Stories: ?What it Takes for the Long Haul 207
Marriott International: From Root Beer to Resorts 212
FedEx: Keeping the Purple Promise 216
Greenwich Public Library: Successfully Shifting Ahead in the ? Age of Digital Information 225
Chapter 9: Success Is Never Final 237
IAVA: A Clearly Focused Mission as a Compass for ?Veterans' Shifting Needs 238
HBO: Always Ahead, It's Never Been Just TV 243
GE: Reinvention at Work for over 125 Years 249
Concluding Remarks 257
Notes 263
Index 269
Acknowledgments ix
Chapter 1: Why This Book? 1
Chapter 2: Heed the Red Flags 19
Red Flag One: Basic Math 21
Red Flag Two: Competing on Price, Not Differentiation 22
Red Flag Three: Big on Data, Short on Analysis 23
Red Flag Four: Neglecting Table Stakes 25
Red Flag Five: Pride Often Does Go Before a Fall 26
Red Flag Six: Being Too Deep in Your Comfort Zone 28
Red Flag Seven: Yertle the Turtle Is Left Behind 31
Chapter 3: The Road Barriers 33
Kodak Read the Writing on the Wall ?(but Wasn't Willing to Pay the Price) 34
Xerox: Sunk Cost Bias and Golden Handcuffs Deterrents to Both Business and Brand 42
Toys "R" Us: Playing Catch-up Is Hard When You're ? Competing on the Wrong Metrics 47
Procter & Gamble: Not Too Big to Fail (or Stumble) 50
BlackBerry: Invincibility Is a Myth 54
National Geographic: A Well-Documented Case of Cultural Myopia 58
Playboy: A Yesterday Brand, with a Lesson Relevant for Today 62
American Cancer Society: Leadership on Autopilot Is Fatal ?in Fast-Changing Conditions 66
Teach for America: The Challenge to Get Back to the ? Founder's Mentality 69
Chapter 4: Ready the Organization for a Shift 81
American Express: Still Shifting After All Those Years 82
Hertz: Research as Waze 85
Facebook: Shifting Gears Comes Naturally 88
New York Life: Mutuality Does Mean a Lot 91
Delta: Climbing in Employee Satisfaction, and Otherwise 93
Sony: Going Back to Where It Plays Best 97
Chapter 5: Making Sense of the Road Ahead 109
Chapter 6: Which Shift to Make? It Depends on What's Ahead 123
Barnes & Noble: Understand Your DNA 126
Katz's Delicatessen: Sometimes Staying in Park Is the Right Gear 128
Cheerios: "Small Shifts" to Meet Shifting Attitudes 131
Hasbro: Game on . . . Shifting by "Zooming Out" 133
CNN: An Important Message for Media Companies 138
Conservation International: A Shift to Link Environmental ? Conservation to Economic Growth 143
IBM: A Legacy of Continued Shifting 148
Lindblad: Shifting to Deliver Deeper Expertise to a Core Focus 152
Comcast: Two Shifts, Two Roads, One Purpose 154
BP: A Lesson Learned 160
Chapter 7: Leadership 171
John Sexton: New York University (NYU) 175
Shelly Lazarus: Ogilvy & Mather--Leading the People ?Who Build Leading Brands 181
Central Park: Holding People Accountable--and Getting Your ? Own Hands Dirty 185
Forbes Media: Adversity Was the Mother of Reinvention 190
Columbia Grammar & Preparatory School: Guiding Kids--?and Parents--with Honesty and Determination 197
Chapter 8: Success Stories: ?What it Takes for the Long Haul 207
Marriott International: From Root Beer to Resorts 212
FedEx: Keeping the Purple Promise 216
Greenwich Public Library: Successfully Shifting Ahead in the ? Age of Digital Information 225
Chapter 9: Success Is Never Final 237
IAVA: A Clearly Focused Mission as a Compass for ?Veterans' Shifting Needs 238
HBO: Always Ahead, It's Never Been Just TV 243
GE: Reinvention at Work for over 125 Years 249
Concluding Remarks 257
Notes 263
Index 269
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
shift;structural adjustment;focus;strategic planning;remain;organizational development;workplace culture;career success;relevance;competitive;advantage;strategic;adjust;busines;agility;business;strategy;skills;planning;one;step;behavior;company;ahead;stay;design;change;structural;adjustment;plan;changing;market;marketplace;future;resiliency;fleility;evolution;adaptability;reinvention;course;new;set;culture;leadership;economic;thinking;innovative;ideas;achieve;corporate;goals;revelant;industry;success;business books;stories;cautionary;tales;calculated;approach;practices;hbo;adobe;blackberry;national geographic;microsoft;innovation;kodak;allen adamson;business management;joel steckel;organizational;organization;nonfiction;fire;money;networking;economics;cash;habit;motivational;motivation;communication;mba;wallstreet;interview;confidence;performance;self;management;creativity;manager;ceo;leader;getting;working;self-help books;help;economy;reference;employment;productive;entrepreneurship;invest;corporation;skill;hire;freelance;hiring;teamwork;freelancer;review;team;respect;happy;portfolio;mindset
