HarperCollins Focus







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CONTENTS Acknowledgments ix Chapter 1: Why This Book? 1 Chapter 2: Heed the Red Flags 19 Red Flag One: Basic Math 21 Red Flag Two: Competing on Price, Not Differentiation 22 Red Flag Three: Big on Data, Short on Analysis 23 Red Flag Four: Neglecting Table Stakes 25 Red Flag Five: Pride Often Does Go Before a Fall 26 Red Flag Six: Being Too Deep in Your Comfort Zone 28 Red Flag Seven: Yertle the Turtle Is Left Behind 31 Chapter 3: The Road Barriers 33 Kodak Read the Writing on the Wall (but Wasn't Willing to Pay the Price) 34 Xerox: Sunk Cost Bias and Golden Handcuffs Deterrents to Both Business and Brand 42 Toys "R" Us: Playing Catch-up Is Hard When You're Competing on the Wrong Metrics 47 Procter & Gamble: Not Too Big to Fail (or Stumble) 50 BlackBerry: Invincibility Is a Myth 54 National Geographic: A Well-Documented Case of Cultural Myopia 58 Playboy: A Yesterday Brand, with a Lesson Relevant for Today 62 American Cancer Society: Leadership on Autopilot Is Fatal in Fast-Changing Conditions 66 Teach for America: The Challenge to Get Back to the Founder's Mentality 69 Chapter 4: Ready the Organization for a Shift 81 American Express: Still Shifting After All Those Years 82 Hertz: Research as Waze 85 Facebook: Shifting Gears Comes Naturally 88 New York Life: Mutuality Does Mean a Lot 91 Delta: Climbing in Employee Satisfaction, and Otherwise 93 Sony: Going Back to Where It Plays Best 97 Chapter 5: Making Sense of the Road Ahead 109 Chapter 6: Which Shift to Make? It Depends on What's Ahead 123 Barnes & Noble: Understand Your DNA 126 Katz's Delicatessen: Sometimes Staying in Park Is the Right Gear 128 Cheerios: "Small Shifts" to Meet Shifting Attitudes 131 Hasbro: Game on . . . Shifting by "Zooming Out" 133 CNN: An Important Message for Media Companies 138 Conservation International: A Shift to Link Environmental Conservation to Economic Growth 143 IBM: A Legacy of Continued Shifting 148 Lindblad: Shifting to Deliver Deeper Expertise to a Core Focus 152 Comcast: Two Shifts, Two Roads, One Purpose 154 BP: A Lesson Learned 160 Chapter 7: Leadership 171 John Sexton: New York University (NYU) 175 Shelly Lazarus: Ogilvy & Mather--Leading the People Who Build Leading Brands 181 Central Park: Holding People Accountable--and Getting Your Own Hands Dirty 185 Forbes Media: Adversity Was the Mother of Reinvention 190 Columbia Grammar & Preparatory School: Guiding Kids-- and Parents--with Honesty and Determination 197 Chapter 8: Success Stories: What it Takes for the Long Haul 207 Marriott International: From Root Beer to Resorts 212 FedEx: Keeping the Purple Promise 216 Greenwich Public Library: Successfully Shifting Ahead in the Age of Digital Information 225 Chapter 9: Success Is Never Final 237 IAVA: A Clearly Focused Mission as a Compass for Veterans' Shifting Needs 238 HBO: Always Ahead, It's Never Been Just TV 243 GE: Reinvention at Work for over 125 Years 249 Concluding Remarks 257 Notes 263 Index 269
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