Millennials with Kids: Marketing to This Powerful and Surprisingly Different Generation of Parents

CONTENTS

Foreword ix

Acknowledgments xiii

Introduction 1

Chapter 1: Who Are They Now? 7

Chapter 2: Welcome to the Ization Nation 47

Chapter 3: Fifty Shades of Your Brand 87

Chapter 4: The Power of Energy 119

Chapter 5: The Middle of the Road Could Be the End 157

Chapter 6: Spotlight on Millennial Dads 193

Afterword 201

Notes 203

Glossary 211

Index 217

About the Authors 225

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marketing;millennials;millennial;parent;advertising;reaching;connecting;engaging;consumer;customer;buyer;young;people;product;development;buying;power;research;data;2021;2022;business;money;economy;economics;traction;branding;digital;behavioral;behavior;influence;psychology