Marketing Corporate Image
portes grátis
Marketing Corporate Image
Wiechmann, Jack G.; Gregory, James R.
McGraw-Hill Education - Europe
01/1999
288
Dura
Inglês
9780844233079
0844233072
15 a 20 dias
598
Helps your students learn how to get the impact from an image advertising budget. This work includes tips on integrating websites and other media into corporate marketing efforts. It provides case studies and examples of successful image advertising campaigns from well-known companies, including General Electric, GTE, Xerox, and Eastman Kodak.
Image: Leading Edge of Corporate Strategy * Establishing Favorable Market Position: Building Public Awareness and Acceptance * Redefining the Corporation: Merger, Takeover, and Other Reasons for Name Change. * Preselling Target Markets: Image and Brand--the Inseparable Duo * Impacting the Financial Community: Changing Investor Expectations * Advocacy Advertising: Presenting the Company's Position on Key Issues * Managing a Crisis: Frontline Defense When the World Falls Apart * Retaining Quality Employees: Using Image to Recruit and Keep the Best * Our Important Reminder: We Are Not Alone
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Helps your students learn how to get the impact from an image advertising budget. This work includes tips on integrating websites and other media into corporate marketing efforts. It provides case studies and examples of successful image advertising campaigns from well-known companies, including General Electric, GTE, Xerox, and Eastman Kodak.
Image: Leading Edge of Corporate Strategy * Establishing Favorable Market Position: Building Public Awareness and Acceptance * Redefining the Corporation: Merger, Takeover, and Other Reasons for Name Change. * Preselling Target Markets: Image and Brand--the Inseparable Duo * Impacting the Financial Community: Changing Investor Expectations * Advocacy Advertising: Presenting the Company's Position on Key Issues * Managing a Crisis: Frontline Defense When the World Falls Apart * Retaining Quality Employees: Using Image to Recruit and Keep the Best * Our Important Reminder: We Are Not Alone
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
