Marketing Analytics: A Practitioner's Guide To Marketing Analytics And Research Methods
portes grátis
Marketing Analytics: A Practitioner's Guide To Marketing Analytics And Research Methods
Charan, Ashok (Nus, S'pore)
World Scientific Publishing Co Pte Ltd
07/2015
720
Dura
Inglês
9789814641364
15 a 20 dias
The digital age has transformed the very nature of marketing. Armed with digital devices, consumers are increasingly hanging out on the internet.
Brand: Brand and Brand Image; Segmentation; Brand Equity; Consumer: Qualitative Research; Quantitative Research; Customer Satisfaction and Customer Value; Consumer Panels; Consumer Analytics and Big Data; Product: New Product Development; Product Design; Product Validation; Advertising: How Advertising Works; New Media; Digital Marketing; Advertising Research; Price and Promotion: Price; Promotion; Market Mix Modelling; Retail Retail Tracking; Retail Analytics; Sales and Distribution; Category Management; Appendices: Sampling; The Assumptions and Limitations of Gain-loss Algorithms; References; Subject Index; Company and Product Index; People and Place Index;
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
The digital age has transformed the very nature of marketing. Armed with digital devices, consumers are increasingly hanging out on the internet.
Brand: Brand and Brand Image; Segmentation; Brand Equity; Consumer: Qualitative Research; Quantitative Research; Customer Satisfaction and Customer Value; Consumer Panels; Consumer Analytics and Big Data; Product: New Product Development; Product Design; Product Validation; Advertising: How Advertising Works; New Media; Digital Marketing; Advertising Research; Price and Promotion: Price; Promotion; Market Mix Modelling; Retail Retail Tracking; Retail Analytics; Sales and Distribution; Category Management; Appendices: Sampling; The Assumptions and Limitations of Gain-loss Algorithms; References; Subject Index; Company and Product Index; People and Place Index;
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
