Management Strategy: Achieving Sustained Competitive Advantage
Management Strategy: Achieving Sustained Competitive Advantage
Cohen, Anne; Marcus, Alfred
McGraw-Hill Education
05/2016
272
Mole
Inglês
9781259345487
420
PART 1 EXTERNAL AND INTERNAL ANALYSIS
Chapter 2 External Analysis
Chapter 3 Internal Analysis
PART 2 MAKING MOVES
Chapter 4 Positioning, Tactics, and Timing
Chapter 5 Corporate-Level Strategy and Diversification
Chapter 6 Globalization
Chapter 7 Innovation and Entrepreneurship
PART THREE IMPLEMENTATION AND REINVENTION
Chapter 8 Implementation
Chapter 9 Continuous Reinvention
PART 1 EXTERNAL AND INTERNAL ANALYSIS
Chapter 2 External Analysis
Chapter 3 Internal Analysis
PART 2 MAKING MOVES
Chapter 4 Positioning, Tactics, and Timing
Chapter 5 Corporate-Level Strategy and Diversification
Chapter 6 Globalization
Chapter 7 Innovation and Entrepreneurship
PART THREE IMPLEMENTATION AND REINVENTION
Chapter 8 Implementation
Chapter 9 Continuous Reinvention