Lesikar's Business Communication: Connecting in a Digital World

PART ONE: INTRODUCTION Chapter 1: Understanding Workplace Communication Chapter 2: Communicating Across CulturesPART TWO: FUNDAMENTALS OF BUSINESS WRITINGChapter 3: Adapting Your Words to Your Readers Chapter 4: Constructing Clear Sentences and Paragraphs Chapter 5: Writing for a Positive Effect PART THREE: BASIC PATTERNS OF BUSINESS MESSAGESChapter 6: Developing Your Writing Process and Choosing the Best FormChapter 7: Getting to the Point in Good-News and Neutral Messages Chapter 8: Maintaining Goodwill in Bad-News Messages Chapter 9: Making Your Case with Persuasive Messages and Proposals Chapter 10: Conducting a Winning Job Campaign PART FOUR: FUNDAMENTALS OF REPORT WRITINGChapter 11: Preparing Informative and Influential Business Reports Chapter 12: Choosing the Right Type of Report Chapter 13: Conducting Research for Decision MakersChapter 14: Using Visuals to Make Your Point PART FIVE: ORAL FORMS OF BUSINESS COMMUNICATIONChapter 15: Communicating Effectively in Meetings and ConversationsChapter 16: Delivering Oral Reports and Business Speeches PART SIX: ELEMENTS OF PROFESSIONALISM: TECHNOLOGICAL PROFICIENCY AND CORRECTNESSChapter 17: Leveraging Technology for Better WritingChapter 18: Conveying Professionalism Through CorrectnessAPPENDICESAPPENDIX A - Corrections for the Self-Administered Diagnostic Test of Correctness APPENDIX B - Physical Presentation of Letters, Memos, and Reports APPENDIX C - General GradingSymbols: Punctuation, Grammar, Number, Spelling, Proofreading Technique, Strategy, and FormattingAPPENDIX D - Grading Codes and Checklists: Messages and Reports APPENDIX E - Documentation and the Bibliography

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• Comunicação e apresentação do negócio
• Estilo de vida digital