Knock Your Socks Off Service Recovery

Knock Your Socks Off Service Recovery

Bell, Chip; Zemke, Ron

HarperCollins Focus

05/2018

224

Mole

Inglês

9780814470848

15 a 20 dias

308

Descrição não disponível.
Section 1 Dollars and sense of service recovery: introduction - why recovery; recovery by the numbers; the feel of effective recovery; the case of Gracie Golf. Section 2 The service recovery process: introduction - it's not what you do, it's the way that you do it; philosophy of service recovery; six-step fox trot of supply; customer's recovery expectations; axioms of elegant recovery; recovery as a planned process. Section 3 Leading memorable recovery - the manager's imperative: introduction - manager as role model; train and coach; involve and empower; recognise, reward and celebrate; support and inspire; creating strategic recovery. Section 4 Creating strategic recovery: introduction - superior recovery as a business advantage; Berry model and SMPL; cords; apology and atonement; crisis management - advanced recovery. section 5 The service recovery hip pocket toolbox: introduction - tools, tactics and techniques for success; customer from hell checklist; winning words and helpful phrases; when and how to say no; an ounce of prevention - phone relations; tips for retention; recovery from recovery; when and how to fire a customer; dealing with no-easy-answer complaints; retention model worksheet; recovery and the Internet.
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