International Marketing

Part One-An OverviewChapter 1: The Scope and Challenge of International Marketing Chapter 2: The Dynamic Environment of International TradePart Two-The Cultural Environment of Global MarketsChapter 3: History and Geography: The Foundations of CultureChapter 4: Cultural Dynamics in Assessing Global MarketsChapter 5: Culture, Management Style, and Business Systems Chapter 6: The Political Environment: A Critical Concern Chapter 7: The International Legal Environment: Playing by the Rules Part Three-Assessing Global Market OpportunitiesChapter 8: Developing a Global Vision through Marketing Research Chapter 9: Economic Development and the AmericasChapter 10: Europe, Africa, and the Middle East Chapter 11: Asia Pacific RegionPart Four-Developing Global Marketing StrategiesChapter 12: Global Marketing Management: Planning and Organization Chapter 13: Products and Services for Consumers Chapter 14: Products and Services for BusinessesChapter 15: International Marketing ChannelsChapter 16: Integrated Marketing Communications and International AdvertisingChapter 17: Personal Selling and Sales Management Chapter 18: Pricing for International Markets Part Five-Implementing Global Marketing StrategiesChapter 19: Negotiating with International Customers, Partners, and Regulators Part Six-Supplementary MaterialThe Country Notebook - A Guide for Developing a Marketing PlanCultural AnalysisEconomic AnalysisMarket Audit and Competitive Market AnalysisPreliminary Market Plan

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• Negócios internacionais
• Vendas e marketing