Event Management: Theory and Practice
portes grátis
Event Management: Theory and Practice
Wrathall, Jeff; Gee, Abby
McGraw-Hill Education
08/2011
552
Mole
Inglês
9780070279001
15 a 20 dias
Provides coverage of the most important competency units of Certificate III and Diploma of Events in the SIT07 Tourism, Hospitality and Events Training Package. A wide range of case studies, examples and event profiles from cultural, musical, sporting and corporate events provide students with a full and varied understanding of real-world events.
Event Management: Theory and PracticeJeff Wrathall and Abby Gee Preface About the authors Acknowledgements Competency grid Part One: The Event Management ContextChapter 1: Introduction to event managementChapter 2: Environmental management and sustainability Part Two: Planning EventsChapter 3: An introduction to the project management of eventsChapter 4: Developing an event conceptChapter 5: Event marketingChapter 6: Event sponsorshipChapter 7: Event budgeting Part Three: Organising EventsChapter 8: Occupational health and safety and event securityChapter 9: Event staffing Chapter 10: Key human resource management issuesChapter 11: Event logistics Part Four: Conduct of the EventChapter 12: Financial considerationsChapter 13: Event legal compliance Chapter 14: Monitoring performance and continuous improvementChapter 15: Production and themingChapter 16: Event staging and venues Chapter 17: Risk and emergency services management GlossaryIndex
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Provides coverage of the most important competency units of Certificate III and Diploma of Events in the SIT07 Tourism, Hospitality and Events Training Package. A wide range of case studies, examples and event profiles from cultural, musical, sporting and corporate events provide students with a full and varied understanding of real-world events.
Event Management: Theory and PracticeJeff Wrathall and Abby Gee Preface About the authors Acknowledgements Competency grid Part One: The Event Management ContextChapter 1: Introduction to event managementChapter 2: Environmental management and sustainability Part Two: Planning EventsChapter 3: An introduction to the project management of eventsChapter 4: Developing an event conceptChapter 5: Event marketingChapter 6: Event sponsorshipChapter 7: Event budgeting Part Three: Organising EventsChapter 8: Occupational health and safety and event securityChapter 9: Event staffing Chapter 10: Key human resource management issuesChapter 11: Event logistics Part Four: Conduct of the EventChapter 12: Financial considerationsChapter 13: Event legal compliance Chapter 14: Monitoring performance and continuous improvementChapter 15: Production and themingChapter 16: Event staging and venues Chapter 17: Risk and emergency services management GlossaryIndex
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
