Essentials of Strategic Management: The Quest for Competitive Advantage

PART ONE CONCEPTS AND TECHNIQUES FOR CRAFTING AND EXECUTING STRATEGY Section A: Introduction and Overview 1 Strategy, Business Models, and Competitive Advantage 2 Strategy Formulation, Execution, and Governance Section B: Core Concepts and Analytical Tools 3 Evaluating a Company's External Environment 4 Evaluating a Company's Resources, Capabilities, and Competitiveness Section C: Crafting a Strategy 5 The Five Generic Competitive Strategies 6 Strengthening a Company's Competitive Position: Strategic Moves, Timing, and Scope of Operations 7 Strategies for Competing in International Markets 8 Corporate Strategy: Diversification and the Multibusiness Company 9 Ethics, Corporate Social Responsibility, Environmental Sustainability, and Strategy Section D: Executing the Strategy 10 Superior Strategy Execution-Another Path to Competitive Advantage PART TWO CASES IN CRAFTING AND EXECUTING STRATEGY Case 1 Airbnb, Inc., in 2017 233 Case 2 Costco Wholesale in 2017: Mission, Business Model, and Strategy 238 Case 3 Competition in the Craft Brewing Industry in 2017 261 Case 4 Fitbit, Inc., in 2017: Can It Revive Its Strategy and Reverse Mounting Losses? 271 Case 5 lululemon athletica, inc., in 2017: Is the Company on the Path to Becoming a High Performer Once Again? 279 Case 6 Gap Inc.: Can It Develop a Strategy to Connect with Consumers in 2017? 298 Case 7 GoPro in 2017: Will Its Turnaround Strategy Restore Profitability? 307 Case 8 Ricoh Canada 322 Case 9 Mondelez International's Diversification Strategy in 2017: Has Corporate Restructuring Benefited Shareholders? 335 Case 10 Robin Hood 346 Case 11 Rosen Hotels & Resorts 348 Case 12 TOMS Shoes in 2016: An Ongoing Dedication to Social Responsibility 360

Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.

• Negócios e gestão