ENTREPRENEURSHIP: The Art, Science, and Process for Success

ENTREPRENEURSHIP: The Art, Science, and Process for Success

;

McGraw-Hill Education - Europe

03/2015

352

Mole

Inglês

9780078023187

642

Descrição não disponível.
PART 1 Laying the Groundwork for Small Business Chapter 1: The 21st Century Entrepreneur Chapter 2: Individuals and New Business Start-ups Chapter 3: Business Idea Generation and Initial Evaluation PART 2 Due Diligence on the Business Idea Chapter 4: External Analysis Chapter 5: Business Mission and Strategy Chapter 6: Analyzing Cash Flow and Other Financial Information PART 3 Establishing the Business Chapter 7: Financing and Accounting Chapter 8: Financial Analysis Chapter 9: Establishing the Legal Foundation PART 4 Building the Business Chapter 10: Human Resource Management Chapter 11: Marketing Chapter 12: Establishing Operations PART 5 Other Issues Chapter 13: Exit/Harvest/Turnaround Chapter 14: Franchising and Purchasing an Existing Business PART 6 Mini Cases (14)
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