Dynamics of Mass Communication

Dynamics of Mass Communication

Dominick, Joseph R.

McGraw-Hill Education - Europe

04/1990

624

Dura

Inglês

9780070175594

0070175594

Presents a discussion of the many facets of mass communication. Coverage of the complex issues facing all the mass media is presented, analysing such areas as its theory, history, structure, economics, ethics, rules and regulations and social effects.
The nature and function of mass communication; the print media; the electronic media; special mass media professions; regulation of mass media; mass media audiences; the social impact of mass communication; communication and the future.
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