Dynamics of Mass Communication: Media in Transition

Brief Contents Part I The Nature and History of Mass Communication Chapter 1 Communication: Mass and Other FormsChapter 2 Perspectives on Mass Communication Chapter 3 Historical and Cultural Context Part II Media Chapter 4 The Internet and Social Media Chapter 5 NewspapersChapter 6 Magazines Chapter 7 Books Chapter 8 Radio Chapter 9 Sound Recording Chapter 10 Motion Pictures Chapter 11 Broadcast Television Chapter 12 Cable, Satellite and Internet Television Part III Specific Media ProfessionsChapter 13 News Gathering and ReportingChapter 14 Public RelationsChapter 15 Advertising Part IV Regulation of the Mass MediaChapter 16 Formal Controls: Laws, Rules, Regulations. Chapter 17 Ethics and Other Informal Controls Part V Impact of the Media Chapter 18 Social Effects of Mass CommunicationGlossary Photo Credits Index

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• Estudos de meios de comunicação
• Estudos de comunicação