Creative Strategy Generation: Using Passion and Creativity to Compose Business Strategies That Inspire Action and Growth

Creative Strategy Generation: Using Passion and Creativity to Compose Business Strategies That Inspire Action and Growth

Caporale, Bob

McGraw-Hill Education - Europe

07/2015

272

Dura

Inglês

9780071850117

15 a 20 dias

Offers accessible explanations, this practical guide explores the connections between the strategic and creative processes.
Foreword ix Introduction xi PART 1: PROFICIENCIES 1 Chapter 1: ARIA 7 PART 2: PROCESS 27 Chapter 2: Preparation 31 Chapter 3: Inspiration 59 Chapter 4: Genre 83 Chapter 5: Ideation 107 Chapter 6: Arrangement 139 Chapter 7: Orchestration 167 Chapter 8: Production 189 Chapter 9: Coda 209 PART 3: TOOLS 211 Appendix A: Quick Reference Guide 213 Appendix B: The Strategic Presentation 225 Appendix C: Tidbits of Wisdom 233 Notes 235 Resources 239 Index 243
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.