Creative Strategy Generation: Using Passion and Creativity to Compose Business Strategies That Inspire Action and Growth
Creative Strategy Generation: Using Passion and Creativity to Compose Business Strategies That Inspire Action and Growth
Caporale, Bob
McGraw-Hill Education - Europe
08/2015
272
Dura
Inglês
9780071850117
15 a 20 dias
534
Introduction xi
PART 1: PROFICIENCIES 1
Chapter 1: ARIA 7
PART 2: PROCESS 27
Chapter 2: Preparation 31
Chapter 3: Inspiration 59
Chapter 4: Genre 83
Chapter 5: Ideation 107
Chapter 6: Arrangement 139
Chapter 7: Orchestration 167
Chapter 8: Production 189
Chapter 9: Coda 209
PART 3: TOOLS 211
Appendix A: Quick Reference Guide 213
Appendix B: The Strategic Presentation 225
Appendix C: Tidbits of Wisdom 233
Notes 235
Resources 239
Index 243
Introduction xi
PART 1: PROFICIENCIES 1
Chapter 1: ARIA 7
PART 2: PROCESS 27
Chapter 2: Preparation 31
Chapter 3: Inspiration 59
Chapter 4: Genre 83
Chapter 5: Ideation 107
Chapter 6: Arrangement 139
Chapter 7: Orchestration 167
Chapter 8: Production 189
Chapter 9: Coda 209
PART 3: TOOLS 211
Appendix A: Quick Reference Guide 213
Appendix B: The Strategic Presentation 225
Appendix C: Tidbits of Wisdom 233
Notes 235
Resources 239
Index 243