Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases

Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases


McGraw-Hill Education






15 a 20 dias

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Part 1: Concepts and Techniques for Crafting and Executing Strategy Section A: Introduction and Overview Chapter 1: What Is Strategy and Why Is It Important? Chapter 2: Charting a Company's Direction: Its Vision, Mission, Objectives, and Strategy Section B: Core Concepts and Analytical Tools Chapter 3: Evaluating a Company's External Environment Chapter 4: Evaluating a Company's Resources, Capabilities, and Competitiveness Section C: Crafting a Strategy Chapter 5: The Five Generic Competitive Strategies Chapter 6: Strengthening a Company's Competitive Position: Strategic Moves, Timing, and Scope of Operations Chapter 7: Strategies for Competing in International Markets Chapter 8: Corporate Strategy: Diversification and the Multibusiness Company Chapter 9: Ethics, Corporate Social Responsibility, Environmental Sustainability, and Strategy Section D: Executing the Strategy Chapter 10: Building an Organization Capable of Good Strategy Execution: People, Capabilities, and Structure Chapter 11: Managing Internal Operations: Actions That Promote Good Strategy Execution Chapter 12: Corporate Culture and Leadership: Keys to Good Strategy Execution Part 2: Cases in Crafting and Executing Strategy Section A: Crafting Strategy in Single-Business Companies Case 1: Mystic Monk Coffee Case 2: Airbnb in 2016: A Business Model for Sharing Economy Case3:'s Business Model and Its Evolution Case 4: Costco Wholesale in 2016: Mission, Business Model, and Strategy Case5: Competition in the Craft Beer Industry Case 6: TOMS Shoes in 2016: An Ongoing Dedication to Social Responsibility Case 7: Fitbit, Inc.: Has the Company Outgrown Its Strategy? Case 8: Under Armour's Strategy in 2016-How Big a Factor Can the Company Become in the $250 Billion Global Market for Sports Apparel and Footwear? Case 9: Lululemon Athletica, Inc. in 2016: Can the Company Get Back on Track? Case 10: Etsy, Inc.: Reimagining Innovation Case 11: Gap, Inc.: Can It Develop a Strategy to Connect with Consumers in 2016? Case 12: Uber in 2016: Can It Remain the Dominant Leader of the World's Fast Emerging Ride-Sharing Industry? Case 13: Panera Bread Company in 2016: Is the Company's Strategy to Rejuvenate the Company's Growth Working? Case 14: Chipotle Mexican Grill in 2016: Can the Company Recover from Its E. Coli Disaster and Grow Customer Traffic Again? Case 15: GoPro's Struggle for Survival in 2016 Case 16: Tesla Motors in 2016: Will Its Strategy Be Defeated by Low Gasoline Prices and Mounting Competition? Case 17: The South African Win Industry in 2016: Where Does It Go from Here? Case 18: Ford Motor Company: New Strategies for International Growth Case 19: The Green Music Center at Sonoma State University Case 20: Ricoh Canada Inc. Section B: Crafting Strategy in Diversified Companies Case 21: Mondelez International: Has Corporate Restructuring Produced Shareholder Value? Case 22: LVMH in 2016: Its Diversification into Luxury Goods Section C: Implementing and Executing Strategy Case 23: Robin Hood Case 24: Dilemma at Devil's Den Case 25: Southwest Airlines in 2016: Culture, Values, and Operating Practices Case 26: Rosen Hotels & Resorts: Delivering Superior Customer Service Case 27: Nucor Corporation in 2016: Contending with the Challenges of Low-Cost Foreign Imports and Weak Demand for Steel Products Case 28: Tim Cook's Leadership and Management Style: Building His Own Legacy at Apple Section D: Strategy, Ethics, and Social Responsibility Case 29: NCAA Football: Is It Worth It? Case 30: Rhino Poaching in South Africa: Do National Parks Have Sufficient Resources to Fight Wildlife Crime? Case 31: Conflict Palm Oil and PepsiCo's Ethical Dilemma
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