Consumer Psychology 2e

Consumer Psychology 2e

Jansson-Boyd, Cathrine

Open University Press

08/2019

320

Mole

Inglês

9780335247967

15 a 20 dias

600

Descrição não disponível.
1 Consumer Psychology: What it is and how it emerged
2 Consumer memory and learning
3 Perception and attention
4 Identity and consumption
5 The emotional consumer
6 Attitudes
7 Advertising psychology
8 Motivational determinants of consumer behaviour
9 Consumer decision-making and brand loyalty
10 The Internet
11 Children as consumers
12 Consumption and happiness
13 Consumers and the environment
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