CRAFTING AND EXECUTING STRATEGY: CONCEPTS

CRAFTING AND EXECUTING STRATEGY: CONCEPTS

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McGraw-Hill Education

02/2017

448

Mole

Inglês

9781259899690

imprevisto

Descrição não disponível.
Section A: Introduction and Overview Chapter 1: What is Strategy and Why Is It Important? Chapter 2: Charting a Company's Direction: Its Vision, Mission, Objectives, and Strategy Section B: Core Concepts and Analytical Tools Chapter 3: Evaluating a Company's External Environment Chapter 4: Evaluating a Company's Resources, Capabilities, and Competitiveness Section C: Crafting a Strategy Chapter 5: The Five Generic Competitive Strategies Chapter 6: Strengthening a Company's Competitive Position: Strategic Moves, Timing, and Scope of Operations Chapter 7: Strategies for Competing in International Markets Chapter 8: Corporate Strategy: Diversification and the Multibusiness Company Chapter 9: Ethics, Corporate Social Responsibility, Environmental Sustainability, and Strategy Section D: Executing the Strategy Chapter 10: Building an Organization Capable of Good Strategy Execution: People, Capabilities, and Structure Chapter 11: Managing Internal Operations: Actions That Promote Good Strategy Execution Chapter 12: Corporate Culture and Leadership: Keys to Good Strategy Execution
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