Advertising Age Handbook Of Advertising
portes grátis
Advertising Age Handbook Of Advertising
Lewis, Herschell Gordon; Nelson, Carol
McGraw-Hill Education - Europe
12/1998
240
Dura
Inglês
9780844236704
0844236705
15 a 20 dias
510
A comprehensive guide to planning, designing, and implementing a successful advertising campaign. It is an analysis of the business, including: the agency/client relationship, Planning strategies and tactics; Budgeting, creative strategy, and media; and Testing and evaluating results.
1. The Purpose of Advertising 2. Planning the Communication 3. Budgeting 4. Creative Strategy 5. Media 6. Production 7. Testify and Research 8. Evaluation: Relating Results to the Message--and the Objectives 9. Poised at the Edge of the Springboard
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
A comprehensive guide to planning, designing, and implementing a successful advertising campaign. It is an analysis of the business, including: the agency/client relationship, Planning strategies and tactics; Budgeting, creative strategy, and media; and Testing and evaluating results.
1. The Purpose of Advertising 2. Planning the Communication 3. Budgeting 4. Creative Strategy 5. Media 6. Production 7. Testify and Research 8. Evaluation: Relating Results to the Message--and the Objectives 9. Poised at the Edge of the Springboard
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
