Accounting for the Numberphobic

CONTENTS Acknowledgments xi Introduction: Why You Need This Book xv 1 Your Financial Dashboard: The Net Income Statement, Cash Flow Statement, and Balance Sheet 1 The Net Income Statement 4 The Cash Flow Statement 9 The Balance Sheet 13 Key Takeaways 16 2 The Net Income Statement: The Key to Growing Your Profits 19 Line Items on Your Net Income Statement 20 Management Benchmarks 38 Key Takeaways 39 3 Using Your Net Income Statement to Improve Profits: Driving with Your Eyes Open 43 Driving Profits for Product Businesses 44 Driving Profits for Service Businesses 59 Key Takeaways 69 4 The Breakeven Point: When Your Business Is Truly Self-Sustaining 71 Why the Breakeven Point Matters 72 How to Discover the Breakeven Point 74 It Takes Time to Reach the Breakeven Point 82 Marketing Expenses Can Help or Hinder 85 Staying At or Above Your Breakeven Point 88 Key Takeaways 89 5 Your Cash Flow Statement Is Speaking: Can You Hear It? 91 Why Cash Flow Is Important 92 Net Revenue and Cash Are Not the Same Thing 93 How the Cash Flow Statement Works 101 Budgeting Cash the Easy Way 105 Cash-Burning Traps to Avoid 109 Key Takeaways 112 6 Managing Your Cash Flow: More Is Better 115 Managing Your Cash Inflow 116 Managing Your Cash Outflow 132 Key Takeaways 135 7 What's Your Company Worth? The Balance Sheet Holds the Secret 137 What the Balance Sheet Reveals 138 The Three Sections of the Balance Sheet 142 Key Takeaways 160 8 The Balance Sheet in Action: How to Win Friends and Influence Bankers 163 What the Balance Sheet Numbers Reveal 164 How to Improve Your Balance Sheet 167 How a Bank Evaluates a Business 169 Duration of a Loan and the Role of Collateral 172 Eight Myths About Dealing with Banks 174 Key Takeaways 181 9 Putting It All Together: Your Financial Dashboard in Real Time 183 Basic Business Transactions 185 Ratios and Percentages Help Find the Patterns 197 Key Takeaways 201 10 Numbers Make the Business: An Interview with Norm Brodsky 205 Inside the Mind of Norm Brodsky 206 Key Takeaways 223 Glossary 225 Index 233 About the Author 243

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