According To Kotler

According To Kotler

The World's Foremost Authority On Marketing AnswersYour Questions

Kotler, Philip

Amacom

02/2019

168

Mole

Inglês

9780814472958

15 a 20 dias

According to Kotler distills the essence of marketing guru Philip Kotler's wisdom and years of experience into an immensely readable question and answer format. Based on the thousands of questions Kotler has been asked over the years, the book reveals the revolutionary theories of one of the profession's most revered experts.
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